SmileDirectClub and SnapCorrect have a lot in common. Both clear aligner services offer at-home teeth straightening, and both are significantly more affordable than braces or Invisalign. But when you dig a bit deeper, there are actually some major differences between these companies’ service offerings that aren’t so apparent on the surface.
We’re here to help you decipher these differences and hone in on the features that are most important to you. In this comparison review, we’ll take you on an in-depth tour of SmileDirectClub and SnapCorrect, and provide all the information you need to choose the best home teeth aligner for you.
Table of Contents
Overview and Recommendation
Bottom Line: Both Companies Offer Big Savings and Intriguing Perks
Two of the best things about home aligners is that they’re much less expensive and much more convenient than in-office treatments, no matter which provider you choose. SnapCorrect and SmileDirectClub each offer custom invisible aligners shipped directly to your home, no office visits necessary. But beyond that, there are plenty of differences that set these two companies apart.
Both Great Options, But SmileDirectClub Gets Our Vote
SnapCorrect is a young and ambitious company. They strive to deliver results for a lower cost using less-visible aligners. But they lack the size, reputation, and established brand of a company like SmileDirectClub. There’s plenty to like about both of these providers. But as the most convenient, longest-standing option on the market, SmileDirectClub is our pick.
Why do we rank SmileDirectClub higher than SnapCorrect? Two reasons:
- Convenient Startup and Treatment Options: Most home aligner companies require the use of an impression kit to submit molds of your teeth, and taking these molds can be difficult. SmileDirectClub, however, has 300+ physical locations nationwide where you can get a free teeth scan, avoiding the whole impression kit process. And if you’re unsure about wearing your aligners for 22 hours per day, SmileDirectClub is one of only two companies that offer a nighttime-only option, so you can choose the plan that works best with your schedule.
- Superior Experience and Reputation: SmileDirectClub has already transformed over 700,000 smiles and has built a strong reputation since its founding in 2014. Backed by thousands of satisfied customers, they have the most established, recognizable brand on the market. SnapCorrect simply hasn’t been in business long enough to compete with SmileDirectClub’s extensive experience and long-standing reputation.
SnapCorrect has its own advantages, primarily its affordability, and it’s a great option in its own right. But in our opinion, SmileDirectClub’s long resume of results and convenience-focused approach make it the better option. We think these factors really matter. At the end of the day, it’s not just your money. It’s also your teeth. To us, it makes sense to go with a company that puts you and your teeth first.
Effectiveness is a big concern facing adults contemplating home aligner treatment – does it work? The answer is a resounding “yes.” Home aligners have already given thousands of customers the smiles they’ve always wanted. They’re especially effective at treating milder cases of crowding and spacing (and some bite issues), as more severe misalignments might see better results from an in-office treatment like Invisalign.
But among home aligner companies, effectiveness can vary. Differences in who creates your aligners, how they’re manufactured, and how they’re designed can have a huge influence on the treatment’s overall effectiveness. SmileDirectClub and SnapCorrect are both effective, reliable options, but each has some opportunities for improvement as well.
- Works with a network of orthodontists and general dentists
- Once partnered with Align Tech to manufacture aligners, but now produces them in-house
- Also uses a straight cut for more aligner power
- Uses less-qualified “dental technicians” in the treatment development process
- Partners with a reputable manufacturer (Essix) to produce their aligners
- Trims their aligners to match your gumline, which can be less effective
In many ways, your treatment’s effectiveness can rely on the person overseeing your case. Some companies, like Candid and byte, work solely with licensed orthodontists to review, design, and monitor plans. You’re better off with orthodontists because they have extensive experience focused specifically on the art of straightening teeth. This is not the case with SmileDirectClub and SnapCorrect’s networks.
SmileDirectClub works with licensed dental professionals that aren’t necessarily orthodontists. There’s no doubt that these professionals are qualified and talented individuals, but they may lack an orthodontist’s specially-trained eye for dental realignment.
SnapCorrect’s website mentions that “dental technicians” are highly involved in your treatment review and preparation. Legally, the company must use licensed dentists at some point during treatment development. But it’s not clear how much of the process runs through these technicians, whether they simply assist the dentists or work hands-on to create your treatment plan.
SmileDirectClub once partnered with Align Technology (the creators of Invisalign) to manufacture their clear aligners. We were huge fans of this partnership, as Align Technology has long been known for producing top-quality, highly-effective aligners. These days, however, SmileDirectClub produces most of its aligners in-house. This introduces a certain amount of uncertainty with regard to the level of quality and effectiveness you can expect when you order from SmileDirectClub.
SnapCorrect partners with Essix, a reputable manufacturer of plastics that are specially designed for dental products like clear aligners. This means that you’ll know you’re receiving a high-quality product made from some of the best materials on the market. But while Essix is an established, trustworthy brand, we still don’t think they don’t quite reach the level of quality offered by manufacturers like Invisalign and ClearCorrect.
Scan SnapCorrect’s website and you may find a page showing side-by-side images of SnapCorrect and SmileDirectClub aligners. The company specifically highlights the difference in their aligner cuts.
SnapCorrect trims their aligners to match your gum line. They compare this to SmileDirectClub’s straight-cut aligners, which overlap the gums, and claim that this makes them more visible and uncomfortable. We don’t necessarily agree that straight-cut aligners are bad. In fact, it can make them much more effective.
It’s true that scalloped aligners (like SnapCorrect’s) are slightly less visible. However, in studying customer reviews, we found no evidence that straight-cut aligners are any less comfortable. And if effectiveness is your priority, having a little gum line overlap can actually work to your benefit. It anchors your aligners in place, allowing them to leverage the gums and exert up to 4x more force on your teeth. When it comes to aligner design, we think that SmileDirectClub is a bit more effective.
One of the first things many adults check when considering home aligner treatment is their budget. Which provider offers lower prices? SnapCorrect is one of the most cost-effective options available, with an attractive upfront price. SmileDirectClub offers more accessible financing options, and their excellent track record and convenient treatment options might be worth the price tag for some customers. But when you focus purely on affordability, SnapCorrect has a slight advantage.
- $1,895 sticker price
- Charges $99 for retainers after treatment
- Impression kit is $49 (or free at a SmileShop location)
- Financing requires a down payment but no credit check (everyone is approved!)
- Includes free whitening, but a limited amount
- $1,749 sticker price
- Initial payment includes aftercare retainers
- Impression kit costs $95
- Financing requires a credit check, but no down payment
- Includes free whitening products for life
Their initial cost of just $1,749 makes SnapCorrect a highly affordable option. And this cost doesn’t just include your aligners; it also covers your aftercare retainers. You’ll need to purchase an impression kit separately, though, for $95. Choose SmileDirectClub and you’ll pay $1,895 right off the bat, which is around the industry average. However, this price does not include your retainers, so you’ll need to purchase them for $99 at the end of your treatment. It also doesn’t include your impression kit ($95), but you can bypass this step by visiting a SmileShop for free teeth scans.
Payment Plan Options
A company’s sticker price is what you’ll see first, and it’s the element that stands out the most. Flexible payment plans, however, can be just as important. Both companies offer financing, so you can potentially spread that payment out over many months, but their plans are fairly different.
- SmileDirectClub offers a 24-month financing plan (SmilePay), which does not require a credit check but does require a $250 down payment.
- SnapCorrect offers 6, 12, and 24-month financing plans through a third-party company called Affirm. These require a credit check to qualify, and not everyone is eligible.
If you’re confident in your credit score, SnapCorrect’s financing can be more flexible. But if you don’t think you would qualify based on a credit check, SmilePay might be the better route. With both services, you’ll pay a bit extra to finance your care when you factor in the interest paid over time by financing, so it’s worth it to pay upfront if you can make the finances work!
Both companies want to ensure that your smile is fully transformed, not just straight, but bright as well. So, each one includes free whitening as part of your treatment.
It’s incredibly easy to brighten your smile with both SmileDirectClub’s “bright on” and Snapcorrect’s “SnapWhite” treatments. By the time you’re finished with your SmileDirectClub aligners, you’ll have a dazzling white smile. We should note, though, that SnapCorrect recommends you hold off on whitening until after your aligner treatment is complete.
SnapCorrect makes up for this potential inconvenience by offering free whitening for life, so you can keep that smile sparkling forever. Even years down the road, you can maintain your white teeth for free.
They don’t provide whitening for life, but SmileDirectClub throws in a couple of other bonus items. They include “chewies” which help seat your aligners snugly and in the right position, and the “outie” tool, which makes removing them quick and easy. They’re small additions, but ones that can help make the whole process smoother and more effective.
All things considered, both companies offer strong value, especially when compared to Invisalign or braces, which will typically set you back $5,000 or more.
There are very few home aligner companies that can compete with SmileDirectClub’s convenience. From start to finish, SmileDirectClub offers options that fit the treatment to your schedule and lifestyle, smoothing out the entire process. They make it easy to get started and simple to continue with your home aligner plan.
Of course, SnapCorrect is still more convenient than in-office options that require monthly visits to the dentist, but they simply can’t measure up to SmileDirectClub’s above-and-beyond offerings.
- Has 300+ SmileShops for free teeth scans as an alternative to impressions
- Creates your treatment plan within 72 hours
- Offers a nighttime-only option that only requires aligner wear for 10 hours per day
- Allows simultaneous aligner and whitening use
- Doesn’t have physical locations, so you’ll need to buy an impression kit.
- Takes 2-3 weeks to create your treatment plan.
- Does not have a nighttime-only option, only the all-day, 22+ hour schedule.
- Recommends using only after you finish your aligner treatment
Home aligners are customized to fit the contours of your teeth, and this fit needs to be perfect, so each company requires accurate dental images to get started. The most common way to create these molds is with an impression kit you purchase from whichever company you choose.
Here’s the issue: if you’ve never been trained in how to take an impression, the process can be difficult. Many customers report struggling with this first step. And yet, if you go with SnapCorrect, an impression kit is the only way to kick off your treatment development.
SmileDirectClub realized this concern and took steps toward an easier startup process. They still provide impression kits, but they’ve also established 300+ physical “SmileShops” nationwide where you can get your teeth scanned for free, no impressions necessary. The SmileShop team then submits your scans immediately, eliminating the wait time of mailing your self-made molds. If you live near a SmileShop, this is a much faster and easier way to get the ball rolling.
After you submit your impression kit or teeth scan, each company will get to work on your proposed treatment plan. SmileDirectClub will turn this around within 72 hours of receiving your impressions/scans, while SnapCorrect takes 2-3 weeks to send you a preview.
After you approve this plan, SmileDirectClub takes 4-6 weeks to produce and ship your aligners, and SnapCorrect will do so in 2-4 weeks. Overall, you’ll be looking at a 4-6 week wait before you find either company’s aligners on your doorstep.
As we mentioned earlier, both SnapCorrect and SmileDirectClub include teeth whitening products with your aligners, so you can brighten that smile while you straighten your teeth. SmileDirectClub allows you to use their whitening products simultaneously with your aligners, killing two birds with one stone. SnapCorrect, however, recommends that you finish all of your aligners before starting with whitening, which adds another step to the process. But they go the extra mile and provide free whitening products for life, so you can keep that smile sparkling forever.
Before diving into home aligner treatment, it’s important to consider whether you can follow the daily wear schedule. All companies say that you should wear your aligners for at least 22 hours per day, removing them only to eat and drink. If this sounds overwhelming or annoying, you might be looking for alternatives.
Fortunately, SmileDirectClub supplies one. They offer a nighttime-only plan, which requires that you wear your aligners for just 10 hours per day instead. As you might expect, this extends your overall timeline from 6 to 10 months (on average), but depending on your preferences and lifestyle, it might be worth it. Either way, the option to only wear aligners while you sleep is incredibly convenient and sets SmileDirectClub apart from the crowd.
Currently, SnapCorrect doesn’t have a nighttime-only option, so you’ll need to follow the traditional all-day plan. SmileDirectClub and byte are the only two companies with a nighttime option right now, but we wouldn’t be surprised if other companies started implementing their own soon.
We’ll be honest: appearance is a relatively subjective category. Different people have different preferences. Still, each home aligner company will tell you that their products are the best looking or the most invisible on the market.
SmileDirectClub and SnapCorrect both make this claim, but for different reasons. So which should you trust? Our opinion is that SmileDirectClub’s aligners look a little more natural while SnapCorrect’s aligner cut is less noticeable.
- Uses a frosted, textured plastic that better matches the teeth’s surface
- Uses straight-cut aligners that slightly overlap your gums
- Reasonably stain resistant
- Uses a smooth, translucent, shiny plastic
- Scallops their aligners to match your gum line
- Reasonably stain resistant
All clear aligners use similar, BPA-free plastics, but these plastics can appear either translucent or frosted. There’s a back and forth online about which looks better, and each side makes good points. SnapCorrect uses a clear, shiny plastic, which they maintain is much less noticeable than SmileDirectClub’s frosted-appearing aligners. But on their site, SmileDirectClub says that frosted aligners look more natural.
We tend to agree with SmileDirectClub. Your teeth are naturally porous, so aligners with a matte surface more accurately match their appearance. Perfectly translucent aligners can be reflective and look artificially shiny, making them more noticeable. But again, this largely depends on your personal preferences. Some people prefer the way that translucent aligners make their smile gleam, while others like frosted aligners’ natural look.
If you recall from a few sections earlier, these two companies cut their aligners differently. This has an impact on effectiveness, but it’s also worth noting here because there’s a trade-off between effectiveness and appearance. SnapCorrect scallops their aligners to match your gum line and SmileDirectClub cuts them straight across, so they overlap your gums.
The latter design increases effectiveness, but it also makes them slightly more visible. However, we think that this difference is negligible compared to the added teeth-moving power you’ll get from straight-cut aligners.
Both companies make aligners that are resistant to staining, but we would not recommend drinking colored beverages while wearing them.
Of course, if you’d rather not wear your aligners in public whatsoever, SmileDirectClub lets you keep them hidden with their nighttime aligners plan. This way, you’ll rarely have to wear them around other people. SnapCorrect doesn’t offer the same option.
Customer Service Comparison
When you’re deciding on a treatment for something as valuable as your teeth, customer support is important.
You’ll be applying your aligners from home, and you might have questions about your treatment plan and progress along the way. Plus, while it’s not fun to dwell on, there’s always a small chance that something could go wrong. In cases like these, having a responsive, caring customer support team at your back can help you feel valued, reassured, and confident.
Even though they both have areas for improvement, we think that SmileDirectClub’s experience and recent improvements give them a little bit better customer service repertoire.
SmileDirect Customer Service
SnapCorrect Customer Service
- Offers standard support options
- Received some negative reviews in the past, but seems to be turning it around
- Will work to modify your plan if you’re not satisfied, plus offers a full refund within 30 days of starting treatment
- Provides standard support options
- Customer service appears responsive, but doesn’t have many customer reviews
- Doesn’t offer refunds, but provides refinements for those who qualify (refinements may cost extra)
Both companies are available during standard business hours on a variety of support platforms – phone, webchat, and email.
Responsiveness & Helpfulness
SnapCorrect appears to be highly responsive to customer inquiries. We reached out via their web chat and received a response within five minutes. And on their blog, they state that they’ll respond to most email inquiries within one business day. But because they haven’t yet built up a high volume of customer reviews, it’s hard to gauge the average customer experience. The reviews we found showed satisfaction with SnapCorrect’s support, although some customers reported a lot of difficulty with the impression kit process.
In examining SmileDirectClub, we found that their customer support has received mixed reviews over the years. It isn’t uncommon to see customers expressing frustration with customer service response times and shipping delays. The volume of negative reviews and Better Business Bureau complaints accelerated around 2017 as SmileDirectClub attempted to grow its business extremely rapidly, creating inconsistencies in its customer support.
Over the past year or so, however, SmileDirectClub seems to be making an effort to improve its service quality and customer support issues, and these efforts appear to be paying off. On top of that, they’ve done a fantastic job creating extensive online resources, from FAQs to informative blog posts, so you can likely find answers to your questions simply by searching their website.
As a smaller company, it seems like SnapCorrect is able to provide more attentive, personalized customer support, but it lacks the long track record and wide-reaching resources that SmileDirectClub offers.
Let’s say you’re two months into your treatment and dissatisfied with its progress. What can you do? If you’ve diligently followed all the instructions, both companies will work with you to see how they can get your treatment back on track.
However, neither will offer a mid- or post-treatment refund. If you change your mind within 30 days, SmileDirect will allow you to cancel your treatment and get your money back. SnapCorrect won’t provide any refunds after you’ve signed their Consent to Treat form agreeing to the proposed plan.
Both of these refund policies are close to the industry standard, although SmileDirect provides just a little more flexibility.
SmileDirect Company Background
SnapCorrect Company Background
- Founded in 2014
- Largest home aligner company in the industry
- Has transformed over 700,000 smiles to date
- Founded in 2017
- Expanded out of a whitening company in the beauty industry
- Still small, but gaining popularity and has a growing customer base
In 2014, SmileDirectClub became one of the very first companies to produce and sell home aligner treatments, kickstarting the industry’s rapid rise. Since then, through investments and large-scale marketing campaigns, they’ve become the largest, most established company in the space. To date, SmileDirectClub has transformed over 750,000 smiles.
This success, combined with home aligners’ recent popularity, has given rise to a number of new competitors, including SnapCorrect, each trying to improve on SmileDirectClub’s formula in their own, unique ways. We started following SnapCorrect shortly after they arrived on the scene in 2017.
SnapCorrect is the sister company to Beaming White, the beauty industry’s leading whitening product supplier, so right from the start, they had a leg up in the whitening game. They have sought to set themselves apart as an affordable option that provides free, high-quality whitening products for life and so far, they’ve done a commendable job.
Even so, surpassing the industry’s largest player is no easy task. SmileDirectClub’s extensive resources and brand power allow it to explore new avenues like retail stores and nighttime-only aligners without compromising their treatment quality. It might still take some time before SnapCorrect has a large enough foundation of successful results and reputation to challenge them.
Which Home Teeth Aligner Should You Use?
As you can see, SmileDirectClub and SnapCorrect have a lot in common, but their differences are where you want to focus when making a final decision. If you’re still not sure which business formation service to choose, let’s look at a couple of scenarios that might help you figure out which is the better option for you.
Choose SnapCorrect if You Are:
Sticking to a strict budget, intrigued by the free whitening for life guarantee, and not concerned about going with a newer and more untested company.
Choose SmileDirectClub if You Are:
More comfortable purchasing from the most well-established brand name, and aren’t worried about possible delays and subpar customer support. Bonus points if you live near a SmileShop location.