A quick scan of the home aligner industry will reveal that there are a lot of options. The rapid rise of this convenient and affordable treatment option has given rise to several new companies. Two of the most recent are SnapCorrect and Smilelove. If you’re considering these two companies, you might appreciate their affordable prices, but there’s a lot more beneath the surface.
With a cursory glance, they might look similar, but that’s not necessarily true. While SnapCorrect has provided consistent, reliable service to their customers, Smilelove’s production and customer service has completely dropped off. This guide has all the essential info on both companies.
Smilelove has recently faced backlash from customers & the BBB for accepting new orders without being able to fulfill them. We strongly encourage our readers to consider a different provider at this time.
For a list of other affordable clear aligner products, visit our comparison of the 5 best home teeth straightening services.
Table of Contents
Overview and Recommendation
Bottom Line: SnapCorrect is by far the more trustworthy option
For the majority of their short lives, both of these companies have been affordable and effective options. However, since March 2020, Smilelove has completely fallen off the map. They’ve stopped providing products and support to customers, even after accepting their payments. Fortunately, SnapCorrect has continuously provided reasonable prices and effective treatment, making them a much better option.
Why do we rank SnapCorrect higher than Smilelove? Two reasons:
- Reliable Customer Service: Quite frankly, it’s not hard to beat Smilelove’s customer service right now, because it’s non-existent. Customers have complained about a complete absence of communication regarding treatments, refunds, and more. SnapCorrect’s customers, on the other hand, consistently report positive customer support experiences.
- Lower Price: Smilelove used to run sales for $100-400 off treatment, making them the cheaper option, but now they have a steady price of $1,895, plus a $300 Complex Case Adjustment if your condition requires more than 20 steps (40 aligners). SnapCorrect’s sticker price is $1,749 and they’ll sometimes have promotions that can take it even lower.
Right now, just about any treatment is better than Smilelove. They’ve been accepting payments from new customers even though they can’t fill their orders, which we think is an irresponsible practice.
You might think that less expensive options are also less effective. After all, you get what you pay for, right? Sometimes this is true, but even though they’re more affordable than other home aligner brands, SnapCorrect still offers quality and reliable treatments. In general, home aligners are effective in treating mild-to-moderate cases of crowding and spacing, a smaller spectrum of conditions than in-office options like Invisalign. But companies can still take certain steps toward ensuring consistently reliable results.
Smilelove’s treatment is effective when they’re providing it. The problem is that they’re not currently delivering any products.
- Uses less-qualified “dental technicians” in the treatment development process
- Partners with a reputable manufacturer (Essix) to produce their aligners
- Trims their aligners to match your gum line, which can be less effective
- Not currently fulfilling any orders or completing any ongoing treatments.
Let’s consider how home aligner treatment works. Your aligner plan is designed and monitored remotely by one of many dental professionals in a company’s network. This is the person who ensures the treatment’s quality and success, so they’re a crucial part of the process.
Smilelove’s network formerly included only orthodontists, the most experienced and specialized dental professionals out there. Orthodontists attend six years of postgraduate study to master the art of smile transformations, so you’ll know that your treatment is designed by someone who has extensive training and experience. However, it appears that these orthodontists aren’t actively evaluating impressions or creating treatment plans.
In SnapCorrect’s network, you’ll find general dentists and “dental technicians.” Their network dentists are still highly-qualified, licensed individuals, but they don’t necessarily have the same level of specialization that orthodontists do. Plus, dental technicians are not dentists. They’re individuals trained to use special software and it’s unclear how involved in the treatment process they are. This means that you may not have the most qualified medical professionals working on your aligners.
The construction, design, and materials in your aligners can have a huge impact on your treatment’s effectiveness.
Smilelove and SnapCorrect both partner with Essix to manufacture their aligners. Essix has been a widely-trusted supplier of medical-grade plastics since they were founded in 2005, so you can be sure that your aligners will be made from high-quality, durable materials. Align Tech and ClearCorrect might have more experience in the clear aligner industry, but Essix is still a reputable manufacturer.
However, it’s not clear if Essix has chosen to continue their partnership with Smilelove considering the circumstances.
Believe it or not, the way that your aligners are cut can have an influence on their effectiveness as well.
Aligners that are cut straight across the top slightly overlap the gums, which might seem counterintuitive, but it allows them the leverage necessary to exert more force on your teeth. In an effort to make their treatment less visible, SnapCorrect and Smilelove both trim their aligners to match your gumlines. This does make them slightly less noticeable, but it also reduces their effectiveness.
If you’re on a tight budget and looking for a home aligner company that won’t empty your bank account, SnapCorrect is one of the best options, only outdone by AlignerCo. They have a reasonable sticker price, various sales and discounts, and financing options. For years, Smilelove offered constant discounts that gave them some of the industry’s best prices. But now, however, their price is just average, and there’s no guarantee that you’ll get the aligners you purchase.
- $1,749 sticker price
- The initial payment includes aftercare retainers
- Impression kit costs $95 ($49 on sale)
- Financing requires a credit check, but no down payment
- Includes free whitening products for life
- $1,895 sticker price
- Charges an extra $300 for complex cases
- The initial payment includes aftercare retainers
- Impression kit is also included in the sticker price
- Financing requires a down payment but no credit check, so there’s a 100% approval rate
SnapCorrect’s $1,749 price tag is attractive to anyone on a tight budget, and Smilelove isn’t far behind at $1,895. Both of these costs include your aftercare retainers, which means you won’t have any surprise fees at the end of your aligner plan. Other companies charge around $100 for your retainers after you’ve completed your treatment. Plus, Smilelove includes your impression kit in the initial cost, while SnapCorrect charges an extra $95 for it (or $49 if you get it on sale).
In the past, Smilelove ran nearly-constant sales that would drop their price as low as $1,495. As part of their new pricing model, it seems like they’re keeping the price at a steady $1,895. They’ve even added another expense – a $300 Complex Case Adjustment if your condition requires more than 40 aligners to correct.
Payment Plan Options
Even after discounts, home aligners aren’t exactly cheap. You might not be ready to pay $1,700 – $1,900 right away, and that’s okay. Each company offers financing plans that can break the cost into more manageable monthly payments.
- SnapCorrect offers 6, 12, and 24-month financing plans through a third-party company called Affirm. These require a credit check to qualify, and not everyone is eligible. Plus they have 10-30% APR. On the 24-month plan, your payments will likely be around $80 per month.
- Smilelove’s 12-, 18-, and 24-month plans require a $250 down payment, but unlike SnapCorrect, everyone is approved, regardless of credit score. On top of that, they come with 0% APR. Based on their website, it seems like Smilelove still offers these rates, but we don’t know how long their third-party financing partners will be willing to stick it out with them.
Either of these options can make your home aligner costs significantly more digestible. However, Smilelove’s financing is more accessible, plus it won’t charge you any interest. SnapCorrect’s 10-30% APR means that in total, you’ll end up paying more than $1,749.
Both companies include free whitening to accompany your aligners, which is a nice touch that allows you to brighten your smile while you straighten your teeth. Smilelove’s free whitening will last you one year, but SnapCorrect offers free whitening for life, so you can keep that smile sparkling forever. Even years down the road, you can maintain your white teeth for free.
Smilelove also includes “chewies” that help you insert your aligners and an “outie” tool to easily remove them. This is a nice touch that can save you a little bit of time each day.
Go with either of these companies and you’ll get a strong value, especially when compared to Invisalign or braces, which will typically set you back $5,000 or more.
Convenience is key when it comes to home aligners – the reason why many adults choose them over in-office options. Choose any home aligner company and you’ll be getting a convenient option that doesn’t require office visits and ships products straight to your home. So, they already have a baseline of convenience, but home aligner companies can take certain measures to increase their efficiency and user-friendliness.
SnapCorrect doesn’t have the most convenient treatment, but Smilelove is. Because they’re not currently providing products or refunds to paying customers, we consider them much less convenient than any other treatment, either in-office or at-home.
- Doesn’t have physical locations, so you’ll need to buy an impression kit
- Takes 5-6 weeks to design, produce, and ship your aligners
- Recommends using whitening treatment after finishing your aligner plan
- Average treatment time is around 6-9 months
- Not currently fulfilling any orders or completing any ongoing treatments.
Once you’ve decided to dive into home aligner treatment, you’ll probably want to get the ball rolling right away. But before SnapCorrect or Smilelove can design your treatment plan, they need to get a look at your teeth.
This means you’ll need to create molds of your top and bottom dental arches from home using an impression kit. Their customer service team will provide support to help you through the process, but it can still be difficult to take effective impressions on the first try. Larger companies like SmileDirectClub and Candid have remedied this issue by constructing physical locations nationwide where you can receive free teeth scans. But Smilelove and SnapCorrect don’t have the same kind of retail network, so you’ll need to purchase an impression kit.
Smilelove is still selling impression kits, but according to customer reviews, their dentists and orthodontists aren’t currently analyzing them to create treatment plans and aligners. You probably don’t want to purchase one.
Home aligner companies don’t just transform your smile by realigning it; they also provide whitening products to help it sparkle. Both SnapCorrect and Smilelove provide free whitening with their treatments and both recommend waiting until after you’ve completed your aligner treatment to use it. You can use SnapCorrect’s Daily White Fusion foam along with your aligners, if you’d like, but not the full SnapWhite treatment. Smilelove, on the other hand, won’t ship you the whitening kit until after you’ve completed your treatment plan, so it might take a bit longer to achieve the smile you want.
Because home aligner treatment is a completely remote process, there’s some back-and-forth involved with getting started. The company will send you an impression kit and you’ll return molds of your teeth. Then, if the impressions are acceptable, the company’s dental professionals will develop your treatment plan and send it back to you. At this point, you’ll decide whether or not you’d like to continue with treatment. If so, the company will produce and ship your aligners.
The companies want to ensure your treatment quality and safety, so producing your aligners isn’t necessarily a quick process. You shouldn’t expect to discover aligners in your mailbox right after you complete your impression kit. Rather it will take a few weeks to carefully design and produce your aligners. For SnapCorrect, this entire process (including shipping) takes 5-6 weeks. Since their production is currently halted, Smilelove doesn’t have a turnaround time. If you order their aligners, be prepared to wait indefinitely.
Home aligner companies typically treat milder conditions than traditional methods like braces, so they generally don’t take quite as long. Most home aligner treatments wrap up in around 6 months, including Smilelove and SnapCorrect. SnapCorrect’s website says that their treatment takes anywhere between 3-9 months on average (usually around 6). Smilelove’s treatment time is 6-8 months on average, but again, they’re not currently delivering treatments, so if you’re waiting on new aligners, you’ll have to keep waiting.
When comparing aligner appearances, you’ll likely be searching for the least noticeable one. The best looking aligners are the ones that barely show up at all. Of course, different companies have different ideas about how to achieve this invisibility. SnapCorrect and Smilelove are in consensus about what makes a good-looking aligner, as their aligners are made from the same types of plastic and constructed the same way.
- Uses a smooth, translucent, shiny plastic
- Scallops their aligners to match your gum line
- Reasonably stain resistant
- Also uses a translucent and shiny plastic
- Also trims their aligners to match your gum line
- Reasonably stain resistant
Some companies produce frosted, textured aligners that mimic the matte surfaces of your teeth. It might seem like this would make them more visible, but it actually helps them blend in better. SnapCorrect and Smilelove aligners, however, follow a different strategy. These companies attempt to make their aligners as clear and smooth as possible. In our opinion, this strategy can make them seem artificially shiny and reflective. That said, everyone has different aesthetic preferences, so you might prefer the “gleam” of shinier aligners.
This doesn’t just influence aligner effectiveness, but appearance as well. Aligners cut to match your gum lines, like SnapCorrect’s and Smilelove’s, might be less powerful, but they’re also more discreet. When you’re wearing straight-cut aligners, someone in close quarters might be able to see where they overlap your gums. Scalloped aligners don’t present this same issue.
Both companies make aligners that are resistant to staining, but we would not recommend drinking colored beverages while wearing them.
Customer Service Comparison
Quality service and support can either make or break a customer’s experience. Caring, responsive support can make you feel valued and important, while lackluster communication can instill disappointment and frustration. These companies are relatively young and don’t have a large number of customer reviews, so they can be difficult to evaluate.
Smilelove once had an unrivaled refund policy, but since their shutdown and policy changes, they haven’t been sending their customers refunds or responding to customer service inquiries. Alternatively, SnapCorrect’s customer support appears responsive and friendly, but they don’t have a bulk of reviews to back it up.
SnapCorrect Customer Service
Smilelove Customer Service
- Provides standard support channels (phone, email, and webchat)
- Customer service appears responsive but doesn’t have many customer reviews
- Doesn’t offer refunds, but will provide refinements for those who qualify. These refinements may cost extra
- According to online reviews, Smilelove’s customer service hasn’t responded to any questions or concerns since March 2020.
SnapCorrect is available during standard business hours (8am-5pm PST) on a variety of support platforms – phone, webchat, and email.
Smilelove used to offer support via phone, email, and webchat. Now, however, they only allow current customers to submit support tickets after logging in. And online reviewers say that they aren’t even responding to these tickets.
Responsiveness & Helpfulness
To get a better sense of each company’s customer service experience, we read and watched numerous online reviews. After compiling review data and testing out their support channels for ourselves, SnapCorrect isn’t the most responsive company, but they’re significantly better than Smilelove.
As a smaller company, SnapCorrect’s customer service is fairly attentive to customer concerns. We didn’t find many complaints about delays in communication or shipping. On their blog, SnapCorrect claims that they will return any unanswered calls the next day and most emails within one business day. When we reached out via webchat, we received a response in under five minutes.
Smilelove’s customer reviews used to be generally positive, save for a few complaints about their efficiency. But since March 2020, customers have reported that Smilelove has been completely unresponsive on all platforms.
SnapCorrect’s refund policy is pretty par for the course. After you sign their Consent to Treat form, you cannot receive any refund for your aligner treatment. However, the company can work with you on refinements to help you achieve the results you want.
At one point, Smilelove had an unbeatable refund policy. They would offer prorated refunds based on how well your results matched your original treatment plan. But in a May email to their customers, they said that they won’t be offering any refunds, even to customers who have purchased treatment but haven’t received any aligners.
SnapCorrect Company Background
Smilelove Company Background
- Founded in 2017
- Expanded out of a whitening company in the beauty industry
- Still small, but gaining popularity and has a growing customer base
- Founded in 2017
- Carved out space as the most affordable home aligner option
- Had a growing customer base before their shutdown.
SnapCorrect and Smilelove are two of the youngest and smallest companies in the home aligner industry. They both arrived on the scene in 2017 and have attempted to carve out their own spaces among powerful existing brands like SmileDirectClub. They’ve each built a small, loyal customer base and have started to develop their own brand recognition among home aligner shoppers.
SnapCorrect is the sister company to Beaming White, the beauty industry’s leading whitening product supplier. So, right from the start, they had a leg up in the whitening game. They have sought to set themselves apart as an affordable option that provides free, high-quality whitening products for life and so far, they’ve done a commendable job. This, combined with their low initial price has garnered some attention, but not quite enough to vault them into the tier of larger companies yet.
Smilelove has also gained some customer recognition by focusing on affordability and ambitious promotions. Their frequent $300-400 discounts have helped them to stand out as one of the industry’s most cost-effective brands. However, due to financial struggles, they had to cease operations in 2020, leaving their growing customer base stranded. Right now, we’d advise you to avoid Smilelove, as it appears that they’re not currently delivering products or refunds, and it’s unclear whether their new business model will work out.
Which Home Teeth Aligner Should You Use?
Definitely SnapCorrect. Purchasing anything from Smilelove right now is a huge risk since there’s no guarantee that you’ll actually receive what you bought. Choose SnapCorrect and you’ll get an affordable sticker price along with effective treatment and free whitening products for life.
Choose SnapCorrect if You Are:
Sticking to a strict budget, intrigued by the free whitening for life guarantee, and not concerned about going with a newer and more untested company.
Choose Smilelove if You Are:
Seeking the most affordable option available, intrigued by the prorated refund policy, and want to have your aligner plan crafted by an orthodontist.
Frequently Asked Questions
What’s going on with Smilelove?
After some financial struggles and a hard hit from COVID-19, Smilelove shut down their operations in March. Since then, they’ve reopened with a new business model, although they still haven’t provided refunds or started shipping aligners again, even though they’re taking new orders.
Even the Better Business Bureau took notice, giving an official warning to potential Smilelove customers. Check out our “What Happened to Smilelove?” guide for the full story.
Should I choose SnapCorrect or Smilelove?
Go with SnapCorrect. They’re a much more reliable company, plus they give every customer free whitening products for life. Smilelove briefly shut down due to financial difficulties and even though they’ve begun taking new orders, they haven’t provided refunds or shipments to existing customers. Our advice? Avoid them. Read through our in-depth SnapCorrect review and Smilelove review for more information.
How do I get started with SnapCorrect or Smilelove?
To get the ball rolling with SnapCorrect or Smilelove, you’ll need to purchase and complete an impression kit. The kit includes a special putty that you’ll use to make molds of your dental arches. The company will use these molds to determine your candidacy and design your aligners. Even though Smilelove is still accepting new customers, current customers report that they aren’t shipping products or issuing refunds, so be very careful if you’re considering them.
What are customers saying about SnapCorrect and Smilelove?
Most SnapCorrect customers are satisfied with their customer experience, especially their affordable prices and free whitening for life. Although some customers occasionally they report lag in communication. Smilelove, on the other hand, has received a slew of negative reviews recently from understandably frustrated customers who have not been able to contact Smilelove or get a refund for their suspended treatment.
What is the fastest home aligner company?
byte. Their average treatment takes just 3 months, while most other home aligner companies take around 6. Even byte At-Night takes 4-6 months, right around the industry average. Get to know byte a little better by reading our full review.
What is the most effective home aligner company?
That honor goes to Candid. They’re the one of only companies that works solely with orthodontists to design and oversee treatments. Plus, they give you constant access to your assigned orthodontist through their Remote Monitoring service.
Do SnapCorrect and Smilelove offer financing plans?
Yes, both have payment plans that make their prices more manageable. SnapCorrect have multiple plans as low as $80.80 per month (for 24 months), but they require a credit check to qualify and they have 10-30% interest. Historically, Smilelove’s plan has been around $79 per month with no credit check. However, it’s unclear how this will change with their new business and pricing model.
What is the cheapest home aligner company?
AlignerCo. At just $1,145, their price beats every competitor by a few hundred dollars, and sometimes they run promotions that drop it even lower. And if you can’t pay that up front, you can jump on a financing plan, regardless of your credit score. Check out our complete AlignerCo review for more info, or find other great-value options in our guide to the most affordable home aligners.
Will home aligners work for me?
It depends on your condition. Since home aligners don’t require office visits and in-person oversight, they can’t treat severe conditions like most jaw misalignments. If you have a mild or moderate case of crowding or spacing, you’re probably a good fit, though.
How do SnapCorrect and Smilelove compare to Invisalign?
Both treatments use a series of clear aligners to shift your teeth. The major difference is that your dentist or orthodontist will administer Invisalign in-office and can incorporate supplement attachments (elastics, buttons, etc.).
As a result, Invisalign can treat just about any condition that braces can. Home aligners don’t require office visits, so they can’t employ attachments and they have a smaller range of treatable cases. Take a look at our SnapCorrect vs. Invisalign and Smilelove vs.Invisalign guides for a deeper analysis.
How long does home aligner treatment take?
In most cases, 6 months. Your timeline could be shorter or longer, though, depending on your condition’s severity and how consistently you wear your aligners. And if you choose byte, your treatment will move a bit faster. They use “HyperByte” technology to achieve faster teeth shifts, completing most treatments in 3 months instead of 6.
What other companies should I consider?
byte, Candid, and SmileDirectClub are all worth a look. Each one has its own advantages. byte has the fastest treatment times, Candid offers Remote Monitoring and an orthodontist-only network, and SmileDirectClub has the most experience and brand power. Read through our guide to the top 5 home aligner companies for more on each option.
How much do home aligners cost?
They go for $1,200 – $2,500, depending on which company you choose. AlignerCo, for example, has cut out the bells and whistles to provide effective treatment at just $1,145. While Candid, who provides extensive Remote Monitoring, costs $2,400. Even the most expensive home aligners are still much cheaper than the $3,000 – $8,000 you’ll pay for Invisalign or braces.
Does insurance cover home aligners?
Sometimes, but not often. Many insurance providers don’t cover cosmetic treatments, which includes home aligners. If your plan includes orthodontic benefits, though, you might receive a partial reimbursement. The only way to know for sure is to contact your provider directly.
Are home aligners safe?
Yes! While administering treatment from home might seem daunting, the process is very safe. Home aligner companies use state-licensed dentists and orthodontists to create your treatment plan and design your aligners. Even though you won’t meet with them in-person, each company offers robust customer support services if something doesn’t feel quite right. PlusDent’s regular virtual check-ins help to prevent any complications or issues throughout treatment.
Do home aligners hurt?
When you switch to a new aligner set every two weeks, you might experience some discomfort for the first day or two, but after that, you’ll hardly notice them.