Smilelove and SnapCorrect have a lot in common. Both clear aligner services offer at-home teeth straightening, and both are newer, smaller and more affordable than industry giant SmileDirectClub. But when you dig a bit deeper, there are actually some major differences between these companies’ service offerings that aren’t so apparent on the surface.
We’re here to help you decipher these differences and hone in on the features that are most important to you. In this comparison review, we’ll take you on an in-depth tour of Smilelove and SnapCorrect, and provide all the information you need to choose the best home teeth aligner for you.
Table of Contents
Overview and Recommendation
Bottom Line: Both Companies Offer Big Savings and Convenience
These aren’t the biggest names on the market, but they each have unique perks that make them intriguing home aligner options. If you’re looking for affordability, you won’t find two more cost-effective companies than SnapCorrect and Smilelove. At the same time, they deliver quality treatment that can achieve the results you’re after.
Two Affordable Options, but Smilelove Gets Our Vote
SnapCorrect has the industry’s lowest sticker price and includes interesting perks like free whitening for life. However, Smilelove’s frequent promotions make it more affordable overall, and they take more measures to ensure high-quality, convenient treatment.
Why do we rank Smilelove higher than SnapCorrect? Two reasons:
- Lower overall cost: Even though Smilelove’s initial price is around $100 higher than SnapCorrect, they continuously offer deals that take up to $400 off. Plus, every single Smilelove customer is eligible for a financing plan, regardless of credit score. SnapCorrect provides financing too, but it’s through a third-party company that requires a credit check to qualify, so not everyone will have access.
- Orthodontist-supervised: Unlike SnapCorrect, Smilelove guarantees that every customer’s treatment plan will be reviewed by an accredited orthodontist. That’s a big deal! Orthodontists receive six years of specialized training in adjusting teeth safely and effectively. SnapCorrect uses licensed dentists and “dental technicians,” so your treatment won’t have the benefit of an orthodontist’s next-level specialized knowledge.
This doesn’t mean that SnapCorrect is a bad option. They offer their own unique advantages, like an affordable price tag, but don’t measure up to Smilelove’s commitment to accessibility and quality assurance. We think these factors really matter. At the end of the day, it’s not just your money. It’s also your teeth. To us, it makes sense to go with a company that puts you and your teeth first.
You might think that less expensive options are also less effective. After all, you get what you pay for, right? Sometimes this is true, but even though they’re more affordable than other home aligner brands, SnapCorrect and Smilelove still offer quality and reliable treatments. In general, home aligners are effective in treating mild-to-moderate cases of crowding and spacing, a smaller spectrum of conditions than in-office options like Invisalign. But companies can still take certain steps toward ensuring consistently reliable results.
Even though both of these companies appear to be effective, Smilelove goes a little bit further to make sure that you receive high-quality products and trustworthy treatment.
- Uses less-qualified “dental technicians” in the treatment development process
- Partners with a reputable manufacturer (Essix) to produce their aligners
- Trims their aligners to match your gum line, which can be less effective
- Also works solely with orthodontists to create treatment plans
- Partners with Essix to produce their aligners as well
- Trims aligners to match your gum line, potentially sacrificing effectiveness
Let’s consider how home aligner treatment works. Your aligner plan is designed and monitored remotely by one of many dental professionals in a company’s network. This is the person who ensures the treatment’s quality and success, so they’re a crucial part of the process.
Smilelove’s network includes only orthodontists, the most experienced and specialized dental professionals out there. Orthodontists attend six years of postgraduate study to master the art of smile transformations, so you’ll know that your treatment is designed by someone who has extensive training and experience.
In SnapCorrect’s network, you’ll find general dentists and “dental technicians.” Their network dentists are still highly-qualified, licensed individuals, but they don’t necessarily have the same level of specialization that orthodontists do. Plus, dental technicians are not dentists. They’re individuals trained to use special software and it’s unclear how involved in the treatment process they are. This means that you may not have the most qualified medical professionals working on your aligners.
The construction, design, and materials in your aligners can have a huge impact on your treatment’s effectiveness.
Smilelove and SnapCorrect both partner with Essix to manufacture their aligners. Essix has been a widely-trusted supplier of medical-grade plastics since they were founded in 2005, so you can be sure that your aligners will be made from high-quality, durable materials. Align Tech and ClearCorrect might have more experience in the clear aligner industry, but Essix is still a reputable manufacturer.
Believe it or not, the way that your aligners are cut can have an influence on their effectiveness as well.
Aligners that are cut straight across the top slightly overlap the gums, which might seem counterintuitive, but it allows them the leverage necessary to exert more force on your teeth. In an effort to make their aligners less visible, SnapCorrect and Smilelove both trim their aligners to match your gumlines. This does make them slightly less noticeable, but it also reduces their effectiveness.
If you’re on a tight budget and looking for a home aligner company that won’t empty your bank account, these two are the best options. They both have reasonable sticker prices, various sales and discounts, and financing options. While SnapCorrect might seem more affordable on the surface, when we examine other pricing aspects, Smilelove is the better option.
- $1,749 sticker price
- The initial payment includes aftercare retainers
- Impression kit costs $95 ($49 on sale)
- Financing requires a credit check, but no down payment
- Includes free whitening products for life
- $1,895 sticker price (as low as $1,495 with promotions)
- The initial payment includes aftercare retainers
- Impression kit is also included in the sticker price
- Financing requires a down payment but no credit check, so there’s a 100% approval rate
SnapCorrect’s $1,749 price tag is attractive to anyone on a tight budget, and Smilelove isn’t far behind at $1,895. Both of these costs include your aftercare retainers, which means you won’t have any surprise fees at the end of your aligner plan. Other companies charge around $100 for your retainers after you’ve completed your treatment. Plus, Smilelove includes your impression kit in the initial cost, while SnapCorrect charges an extra $95 for it (or $49 if you get it on sale).
Smilelove has made it their goal to offer consistently lower prices than the rest of the home aligner field, and so far they’ve succeeded. SnapCorrect might have a lower sticker price, but Smilelove is always running promotions that drop their costs 10-20% lower than the industry standard. Given the number of promotions they run, you’ll rarely ever need to pay full price for Smilelove’s aligners.
Payment Plan Options
Even after discounts, home aligners aren’t exactly cheap. You might not be ready to pay $1,500 – $1,900 right away, and that’s okay. Each company offers financing plans that can break the cost into more manageable monthly payments.
- SnapCorrect offers 6, 12, and 24-month financing plans through a third-party company called Affirm. These require a credit check to qualify, and not everyone is eligible. Plus they have 10-30% APR. On the 24-month plan, your payments will likely be around $80 per month.
- Smilelove’s 12-, 18-, and 24-month plans require a $250 down payment, but unlike SnapCorrect, everyone is approved, regardless of credit score. On top of that, they come with 0% APR. If you jump on one of their sales, you could pay as low as $62 per month.
Either of these options can make your home aligner costs significantly more digestible. However, Smilelove’s financing is more accessible, plus it won’t charge you any interest. SnapCorrect’s 10-30% APR means that in total, you’ll end up paying more than $1,749.
Both companies include free whitening to accompany your aligners, which is a nice touch that allows you to brighten your smile while you straighten your teeth. Smilelove’s free whitening will last you one year, but SnapCorrect offers free whitening for life, so you can keep that smile sparkling forever. Even years down the road, you can maintain your white teeth for free.
Smilelove also includes “chewies” that help you insert your aligners and an “outie” tool to easily remove them. This is a nice touch that can save you a little bit of time each day.
Go with either of these companies and you’ll get a strong value, especially when compared to Invisalign or braces, which will typically set you back $5,000 or more.
Convenience is key when it comes to home aligners – the reason why many adults choose them over in-office options. No matter which company you choose, you’ll be getting a convenient option that doesn’t require office visits and ships products straight to your home. So, they already have a baseline of convenience, but home aligner companies can take certain measures to increase their efficiency and user-friendliness.
Neither Smilelove nor SnapCorrect is the most convenient home aligner option available, and each one has similar perks and disadvantages.
- Doesn’t have physical locations, so you’ll need to buy an impression kit
- Takes 5-6 weeks to design, produce, and ship your aligners
- Recommends using whitening treatment after finishing your aligner plan
- Average treatment time is around 6-9 months
- Also no physical locations, so you must use the impression kit
- Takes 6-8 weeks to design, produce, and ship your aligners
- Aligners and whitening products cannot be used simultaneously
- Average treatment time is around 6-8 months
Once you’ve decided to dive into home aligner treatment, you’ll probably want to get the ball rolling right away. But before SnapCorrect or Smilelove can design your treatment plan, they need to get a look at your teeth.
This means you’ll need to create molds of your top and bottom dental arches from home using an impression kit. Their customer service team will provide support to help you through the process, but it can still be difficult to take effective impressions on the first try. Larger companies like SmileDirectClub and Candid have remedied this issue by constructing physical locations nationwide where you can receive free teeth scans. But Smilelove and SnapCorrect don’t have the same kind of retail network, so you’ll need to purchase an impression kit.
Home aligner companies don’t just transform your smile by realigning it; they also provide whitening products to help it sparkle. Both SnapCorrect and Smilelove provide free whitening with their treatments and both recommend waiting until after you’ve completed your aligner treatment to use it. You can use SnapCorrect’s Daily White Fusion foam along with your aligners, if you’d like, but not the full SnapWhite treatment. Smilelove, on the other hand, won’t ship you the whitening kit until after you’ve completed your treatment plan, so it might take a bit longer to achieve the smile you want.
Because home aligner treatment is a completely remote process, there’s some back-and-forth involved with getting started. The company will send you an impression kit and you’ll return molds of your teeth. Then, if the impressions are acceptable, the company’s dental professionals will develop your treatment plan and send it back to you. At this point, you’ll decide whether or not you’d like to continue with treatment. If so, the company will produce and ship your aligners.
The companies want to ensure your treatment quality and safety, so producing your aligners isn’t necessarily a quick process. You shouldn’t expect to discover aligners in your mailbox right after you complete your impression kit. Rather it will take a few weeks to carefully design and produce your aligners. For SnapCorrect, this entire process (including shipping) takes 5-6 weeks, while Smilelove can take 6-8 weeks.
When comparing aligner appearances, you’ll likely be searching for the least noticeable one. The best looking aligners are the ones that barely show up at all. Of course, different companies have different ideas about how to achieve this invisibility. SnapCorrect and Smilelove are in consensus about what makes a good-looking aligner, as their aligners are made from the same types of plastic and constructed the same way.
- Uses a smooth, translucent, shiny plastic
- Scallops their aligners to match your gum line
- Reasonably stain resistant
- Also uses a translucent and shiny plastic
- Also trims their aligners to match your gum line
- Reasonably stain resistant
Some companies produce frosted, textured aligners that mimic the matte surfaces of your teeth. It might seem like this would make them more visible, but it actually helps them blend in better. SnapCorrect and Smilelove aligners, however, follow a different strategy. These companies attempt to make their aligners as clear and smooth as possible. In our opinion, this strategy can make them seem artificially shiny and reflective. That said, everyone has different aesthetic preferences, so you might prefer the “gleam” of shinier aligners.
This doesn’t just influence aligner effectiveness, but appearance as well. Aligners cut to match your gum lines, like SnapCorrect’s and Smilelove’s, might be less powerful, but they’re also more discreet. When you’re wearing straight-cut aligners, someone in close quarters might be able to see where they overlap your gums. Scalloped aligners don’t present this same issue.
Both companies make aligners that are resistant to staining, but we would not recommend drinking colored beverages while wearing them.
Customer Service Comparison
Quality service and support can either make or break a customer’s experience. Caring, responsive support can make you feel valued and important, while lackluster communication can instill disappointment and frustration. These companies are relatively young and don’t have a large number of customer reviews, so they can be difficult to evaluate.
From our research, it appears that Smilelove has received some less-than-flattering reviews, but makes up for it with their unrivaled refund policy. Alternatively, SnapCorrect’s customer support appears responsive and friendly, but they don’t have a bulk of reviews to back it up.
SnapCorrect Customer Service
Smilelove Customer Service
- Provides standard support options
- Customer service appears responsive but doesn’t have many customer reviews
- Doesn’t offer refunds, but will provide refinements for those who qualify. These refinements may cost extra
- Provides standard support options, plus video calls
- Has received negative reviews for spotty and delayed communication
- Offers prorated refunds if you’re dissatisfied at any point during treatment
SnapCorrect is available during standard business hours on a variety of support platforms – phone, webchat, and email. Smilelove provides the same channels but doesn’t list their specific hours of availability. They do, however, offer video calls, which can be especially helpful for certain steps in the process, like taking impressions.
Responsiveness & Helpfulness
To get a better sense of each company’s customer service experience, we read and watched numerous online reviews. After compiling review data and testing out their support channels for ourselves, SnapCorrect seems to be slightly more responsive on the surface, but there’s not a ton of data to back that up.
As a smaller company, SnapCorrect’s customer service is fairly attentive to customer concerns. We didn’t find many complaints about delays in communication or shipping. On their blog, SnapCorrect claims that they will return any unanswered calls the next day and most emails within one business day. When we reached out via webchat, we received a response in under five minutes.
By comparison, Smilelove’s customer reviews contain some complaints about their responsiveness and efficiency. Some customers reported delays of a week or more in solving issues. While these delays can be frustrating, customers noted that Smilelove’s service representatives are friendly and caring.
They might not be as responsive, but Smilelove’s refund policy is unbeatable. They’re the only home aligner company that offers a prorated refund during or after your treatment. So, if you’ve been following the treatment plan for two months and you’re not happy with your progress, you can still get part of your money back. And after your treatment wraps up, if your results aren’t what you expected, Smilelove will compare your actual results to the ones they initially promised and determine an appropriate refund.
SnapCorrect’s refund policy is much less extensive. After you sign their Consent to Treat form, you cannot receive any refund for your aligner treatment. However, the company can work with you on refinements to help you achieve the results you want.
SnapCorrect Company Background
Smilelove Company Background
- Founded in 2017
- Expanded out of a whitening company in the beauty industry
- Still small, but gaining popularity and has a growing customer base
- Founded in 2017
- Carved out space as the most affordable home aligner option
- Still small, but gaining industry reputation and new customers
SnapCorrect and Smilelove are two of the youngest and smallest companies in the home aligner industry. They both arrived on the scene in 2017 and have attempted to carve out their own spaces among powerful existing brands like SmileDirectClub. They’ve each built a small, loyal customer base and have started to develop their own brand recognition among home aligner shoppers.
SnapCorrect is the sister company to Beaming White, the beauty industry’s leading whitening product supplier. So, right from the start, they had a leg up in the whitening game. They have sought to set themselves apart as an affordable option that provides free, high-quality whitening products for life and so far, they’ve done a commendable job. This, combined with their low initial price has garnered some attention, but not quite enough to vault them into the tier of larger companies yet.
Smilelove has also gained some customer recognition by focusing on affordability and ambitious promotions. Their frequent $300-400 discounts have helped them to stand out as the industry’s most cost-effective brand. Recently, they’ve focused their sights on quality and effectiveness, following in the footsteps of Candid and byte by implementing an orthodontist-only dental network.
Both of these companies are still growing and developing new promotions and procedures, and we’re excited to see how they evolve in the near future. But for now, we think that Smilelove’s overall affordability and commitment to quality make them the better option.
Which Home Teeth Aligner Should You Use?
As you can see, SnapCorrect and Smilelove have a lot in common, but you should focus more on their differences when making a final decision. If you’re still not sure which business formation service to choose, let’s look at a couple of scenarios that might help you figure out which is the better option for you.
Choose SnapCorrect if You Are:
Sticking to a strict budget, intrigued by the free whitening for life guarantee, and not concerned about going with a newer and more untested company.
Choose Smilelove if You Are:
Seeking the most affordable option available, intrigued by the prorated refund policy, and want to have your aligner plan crafted by an orthodontist.