If you’re looking for a brand new smile, you’ve got no shortage of options. You can use clear aligners to shift your teeth, porcelain veneers to hide deep stains, and implants to replace missing teeth.
Of course, each of these treatments comes with a price — some of which are heftier than others. And if you have more than one cosmetic issue, you’ll have to invest in multiple treatments.
Or at least that’s conventional wisdom. Yet Brighter Image Lab snap-on veneers cover all your teeth with removable veneers that are whiter, straighter, and match your idea of perfection. It’s a quick, convenient, affordable way to drastically alter your smile, but is it the best option for you? Read on.
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Brighter Image Lab at a Glance
Snap-on veneers are a relatively new approach to smile transformations — and Brighter Image Lab was one of the originators. They started in 1997, selling Bilistic Teeth Cleaning and Polishing products online. Soon after, they began selling other smile enhancements, and in 2010, they began offering their first snap-on veneers — trays that cover the teeth, masking a variety of imperfections.
Brighter Image Lab has served over three hundred thousand customers since its inception and they show no signs of slowing down. The company has invested a lot in product development, building upon their existing knowledge and technology to create three different tiers of snap-on veneers.
Brighter Image Lab also takes a unique approach to manufacturing. They only accept a limited number of customers at any given time and craft their veneers in small batches. This allows for more direct attention from their dental lab technicians, especially for their BIL and IncrediBIL veneers, which are detailed by hand. While this might mean waiting slightly longer for your smile makeover, many customers feel that the quality and craftsmanship are worth it. They also ship worldwide, giving them a greater reach than most of their competitors.
Since snap-on veneers are removable devices that do not alter the teeth, Brighter Image Lab does not treat oral health or cosmetic concerns. Instead, it hides them, presenting a more aesthetically pleasing smile in their place. Their snap-on veneers can conceal:
- Slightly crooked teeth
- Gaps between teeth
- Missing teeth
- Stained teeth
- Irregularities in the enamel
- Chipped teeth
- Small teeth
- Teeth with silver caps and fillings
The ability to address many different issues with one product is great — but it’s not the ideal solution for everyone. For example, snap-on veneers can worsen tooth decay and gum disease, so you may need to treat those issues beforehand. They also aren’t suitable for those with crowns, traditional veneers, and fixed appliances, like braces and retainers. Additionally, while they can hide missing teeth, it depends on where the gaps are located.
How Does Brighter Image Lab Work?
To get started with Brighter Image Lab veneers, just head to their website. On their ordering page, select the veneer model you want: their original Press-On Veneers, their mid-model BIL Veneers, or their top-of-the-line IncrediBIL Veneers. Once you’ve chosen your model, you select your arch preference. You can purchase veneers for a single arch, or you can cover both.
Next up is choosing your ideal processing speed. Standard processing (which takes 30 or more days) is included in the sticker price. You can also choose 14-17-day Express Processing for $149.00 or 7-10-day Ultra Express Processing for $249.00. Then, choose which warranty you want; 90 days is standard, and you can pay extra for two years of coverage. After this, you need to decide if you want to pay it all in one go, break it up into two installments (offered at no charge), or opt into their third-party financing.
Once you place your order, Brighter Image Lab will send you an impression kit with detailed instructions. The company also has multiple videos that walk you through the process, including a highly detailed 18-minute instructional video from founder Bil Watson.
The Brighter Image Lab impression kit includes everything you need to take your impressions — even if you make a few mistakes along the way. When you are done, take photos of the impressions and your teeth. Then, ship them off.
Anywhere from a few weeks to a month later, your veneers will arrive at your home. Open the package, read the instructions, then try on your veneers. If anything looks or feels off, contact Brighter Image Lab, and they’ll walk you through troubleshooting options that might address your concerns.
Your wear frequency depends on the model you chose, but whenever you want to use them, be sure to clean them, brush, and floss before putting them in. Depending on which veneers you ordered, you may need to remove them to eat. Even if you don’t need to, this may be a good idea to help extend the life of your veneers. Be sure to stick to softer foods when you do keep them in.
Pros and Cons of Brighter Image Lab
Brighter Image Lab is our #4-ranked snap-on veneer service, and they score 3.9/5 overall based on our review criteria. They’re one of the oldest snap-on veneer companies, and have the support of many happy customers. However, no company is perfect, and Brighter Image Lab has its pros and cons. Here are the primary advantages and disadvantages that you should keep in mind.
- They make their veneers in two different shades, so you can choose the best option for you.
- They have three veneer models, allowing you to find the ideal balance between durability and price.
- They only require 4-6 teeth per arch to use their product, which means even if you are missing as many as 12 teeth in a single arch, you might still be eligible to use their product.
- Their veneers are the most expensive in the snap-on veneers market.
- Unless you pay for faster production and shipping, theirs could be slower than some competitors.
Which Wins Out: The Pros or the Cons?
Your smile is unique, and so are your needs. Whether Brighter Image Lab is the best provider for you depends on your priorities. If you want the lowest price, you’ll be better off shopping around. However, if you want a high level of customization, hand-crafted detailing, or have many missing teeth, you’ll be hard-pressed to find a better option.
No matter which Brighter Image Lab veneers you choose, they’re an investment. On top of that, they come into direct contact with your teeth — an area where you don’t want things to go wrong. So you need to feel assured that you’re getting a quality product, and Brighter Image Lab employs reliable materials and durable, comfortable designs.
Snap-on veneers from reputable providers should always use dental-grade materials. However, there are a lot of different materials that fit the bill. Acrylic and crystallized acetyl resin are the most popular options.
Brighter Image Lab uses a crystallized resin that was originally developed by NASA. This is similar to what is typically used in higher-end dentures, which means that Brighter Image Lab veneers are rather strong. For the IncrediBIL Veneers, their crystallized resin is slightly upgraded to retain its durability in a thinner and more translucent form.
Snap-on veneers can be great for special occasions, one-time use on a very important day, or for daily wear. However, not every model is ideal in all situations. Brighter Image Lab has three options to choose from, two of which are suited to daily wear even when eating.
Press-On Veneers are the basic model and Brighter Image Lab’s original snap-on veneers. They’re durable, but they aren’t best for daily wear and should be removed when eating. BIL Veneers are the mid-range model. They’re more durable, so you can wear them every day and when eating softer foods. IncrediBIL Veneers are the deluxe model — just as durable as the BIL Veneers but thinner.
Chances are what you really want to know is how long do Brighter Image Lab veneers last. Ultimately, there is no guarantee. However, most people find that theirs last several years when worn correctly and properly maintained.
Ask anyone who has ever worn braces, aligners, or retainers and they will tell you that oral appliances aren’t always comfortable. This is especially true when you first start wearing it since your mouth’s tissues can be quite sensitive.
Snap-on veneers increase the thickness of your teeth, alter where your tongue hits your teeth while speaking, and can rub up against your cheeks and lips.
Brighter Image Lab has worked to make their veneers more comfortable for customers. Press-On Veneers tend to be the thickest and least customized, so they’re not the most comfortable option. BIL Veneers and IncrediBIL veneers both have hand-crafted detailing, helping them fit right in with your natural dental anatomy, preventing abrasiveness. Plus, the IncrediBIL Veneers are designed to be extra thin, so they’re minimally intrusive and have less of an impact on speech.
With any tooth-replacement product, slippage is a major concern. You may have seen someone lose their dentures when talking, drinking, or eating. The last thing you want is for your veneers to come loose in a social situation.
Not many Brighter Image Lab reviewers note their veneers slipping. However, those that did said the company worked quickly to correct this issue. So, while you shouldn’t anticipate it being a problem, they are happy to work with you if it is.
The number-one reason most people consider snap-on veneers is the price. When compared to more traditional smile enhancement treatments, snap-on veneers are often thousands, if not tens of thousands, less. But does this hold true for Brighter Image Lab?
We might as well get this out of the way now: Brighter Image Lab is the most expensive snap-on veneer provider currently on the market. Their cheapest model, Press-On Veneers, costs $1,290 for both arches or $795 for one.
Many people opt for their mid-range model, the BIL Veneers, which cost $1,590 for both arches or $995 for one. However, if you want the absolute best veneers Brighter Image Lab offers, it’s going to run you $2,495 for both arches or $1,495 for one.
According to the Brighter Image Lab website, they only offer their veneers at a given price until a certain number are sold. After that, their rates are subject to change. So, you could get a higher or lower price depending on when you visit their site.
Given that their prices are higher than their competitors, Brighter Image Lab does not expect all customers to purchase their products outright, so they offer two financing options. The first is an in-house option that does not require a credit check and doesn’t charge interest. You pay half of the price up front, then pay the other half when you send in your completed impressions. Still, even cut in half, their prices can be quite steep. And this plan doesn’t leave much time in between payments, potentially making it difficult for people to pay their second installment on time.
The second financing option is through a third party. You make a down payment, then weekly payments until the balance is paid off. They’ll run a credit check on you, but the plan has 100% approval.
Brighter Image Lab claims that they are able to offer deals that their financing partners cannot match. This means the total you’d pay through financing is different than if you paid upfront. So while this third party financing option is technically interest free, you’ll pay between 48%-60% more for the exact same product.
Ultimately, snap-on veneers are considered a cosmetic treatment, so most insurance plans won’t cover them. While some plans may offer partial coverage for in-office treatments, they don’t often cover remote ones. So, unfortunately, you cannot use your insurance to pay for Brighter Image Lab veneers.
While there are other products and features that you can add to your Brighter Image Lab purchase, none of them are required to use their veneers. Still, you might be interested in them. Some of these add-ons include:
- Express Processing ($149) and Ultra Express Processing ($249)
- 2-year extended warranty ($149)
- Printed teeth models ($99 each)
- Extra teeth added to the veneer ($125 each)
- Glazing ($99)
- Ultrasonic Cleaning System ($74)
Each of these offers benefits that might make your experience better. Be sure to weigh the pros and cons before making your purchase.
You can tolerate the visibility of appliances like braces, since they’re making permanent changes to your smile. But with snap-on veneers, the look is the whole point, and Brighter Image Lab produces quality, natural-looking smiles.
Brighter Image Lab uses different materials depending on which model you choose. Press-On and BIL Veneers are thicker and more opaque, while IncrediBIL veneers are thinner and more translucent.
Keep in mind that opacity in this instance doesn’t mean hiding the teeth — all their veneers do this. Rather, it refers to the dynamism of the veneers’ outermost layer. With the IncrediBIL Veneers, that slightly translucent outer layer creates visual depth that mimics your natural teeth.
The material’s thickness is another significant aesthetic feature to consider. Thicker material translates into longer and thicker teeth. This can make the teeth appear larger than desired, and in some cases, force the lips to bow outward, looking rounded from below the nose down to the chin.
Even with the thicker Brighter Image Lab veneers, this isn’t often an issue. However, if you want the most natural appearance possible, IncrediBIL is hard to beat.
Most people seeking snap-on veneers want a brighter smile, but not everyone wants that Hollywood blinding white. That’s why Brighter Image Lab offers two different shades: bright white and natural white. Most people select the natural white as it offers a noticeable cosmetic boost without feeling fake.
One important note here: if you choose Press-On Veneers, you don’t have any color choice; these only come in natural white.
If your only experience with false teeth is the one-size-fits-all Dracula fangs you wore for Halloween as a kid, you might be a bit wary about snap-on veneers. Good news: Brighter Image Lab veneers look nothing like plastic vampire fangs. But how natural they look depends on which version you get.
If you get Press-On veneers, you’ll notice that the division between the teeth is more shallow and less visually defined. The company also states that they may not perfectly follow the gum line, which can make them more noticeable. However, the BIL and IncrediBIL veneers have hand-crafted visual tooth definition and match your gum line. Additionally, IncrediBIL Veneers have a translucency that helps better mimic the look of your natural teeth.
Snap-on veneers have been coined the Millennial dentures because they hide missing teeth and, to a degree, replace their function. However, not all companies approach missing teeth in the same way.
There are two things to consider with Brighter Image Lab: how they fill in the gaps and how far back the veneers go. In spaces where they have no teeth behind them, snap-on veneers can appear to be a slightly different color. But Brighter Image Lab fills in any part of the veneer that covers missing teeth to give them a more consistent look.
However, their veneers do not cover all the teeth. In most cases, they just cover the first 8-10. So, if you are missing a molar and want this covered, you have to pay another $125 per extra tooth or live with the gap.
As a busy adult, you likely want a smile solution that’s not going to demand a lot of your time or force you to radically change your habits. You want something that easily fits into your daily routines, letting you get out the door without a hassle. Three areas influence Brighter Image Lab’s convenience: start-up procedures, production and shipping times, and the day-to-day experience.
The Start-Up Process
Sporting a Brighter Image Lab smile begins with impressions, which many customers find to be the hardest part of getting snap-on veneers. Most people haven’t ever made impressions of their own teeth and make mistakes on their first go-round.
Brighter Image Lab works hard to support their customers through this process. In addition to the instructions included in their kit, they have multiple video tutorials that walk you through the process.
In fact, we consider founder Bil Watson’s tutorial to be one of the best impression instruction videos in the industry. In the video, Bil takes his own impressions so you can see every step of the process, including when he makes a common mistake. Compared to the more polished videos from other companies that make multiple cuts and keep their clips short, this tutorial really helps you step into the process before using your kit.
Shipping and Production Turnaround
With Brighter Image Lab, your shipping and production turnaround times are what you pay for. If you choose to stick with standard shipping and production, you won’t need to pay extra. However, it can take 30 or more days from the date they receive your impressions for you to get your veneers. Express Processing only takes 14-17 days, and if you treat yourself to the Ultra Express Processing, you could have your veneers in as little as 7-10 days.
No matter the level of processing you select, all their veneers are shipped using USPS First Class Priority Mail. In most cases, customers in the U.S. receive their veneers 1-3 days after they ship.
Daily Wear Experience
You can wear your Brighter Image Lab veneers any time of the day — except while sleeping. If you want to ensure they last as long as possible, you should also remove them when eating, though this is optional with BIL and IncrediBIL Veneers.
You will need to clean your veneers as well as brush and floss your teeth every time you put them in. This is essential to protecting the health of your teeth and gums.
Some customers note a bit of discomfort when they first start wearing their veneers. However, this typically resolves after a few days to a week. More common are reports of loose-fitting veneers, though overall, it seems that they tend to fit pretty well on the first try. Users also report a bit of a learning curve for removing the veneers, but this is pretty common with other brands too.
Quality, cost, convenience, and appearance all play major roles in your experience with any snap-on veneer service. But what about the finer details that aren’t typically covered in product profiles? Things like guarantees, refund policies, and other items can truly make or break your experience.
Guarantees and Warranties
Brighter Image Lab offers a satisfaction guarantee on all their products, as well as a 30-day warranty on their veneers. Their satisfaction guarantee states that if you are unhappy with your veneer fit, you can fill out their return for adjustment form, then return your veneers according to the steps outlined in their terms and conditions. They will then either remake the veneers or repair the fit.
Their warranty covers the structural integrity of the product assuming you engaged in regular use and took proper care of your veneers. If there’s a problem, you can request new veneers within the coverage period.
While Brighter Image Lab is happy to work with you to ensure you are happy with their products, they are not open to refunds on any of their customized products, including veneers. Before you order, make sure that you are truly sold on Brighter Image Lab snap-on veneers.
Most people are just now learning that snap-on veneers exist, and this means that there is a knowledge gap for customers. The Brighter Image Lab website has quite a few helpful videos embedded. However, if we are being honest, their web design is a little behind the times, and finding the information you need can get tough.
Head to their YouTube profile and you’ll find it easier to get answers and learn about their products. Truly, the quality of their videos is one of the most notable strengths of the company. They’re well-produced, offer interesting perspectives, and answer the questions you might have about their products and snap-on veneers in general.
Customer Service Responsiveness
You won’t need to wait long to get help with your Brighter Image Lab veneers. Their team is available by phone Monday through Friday 24 hours a day. On the weekends, availability is a bit more limited and no specific hours are guaranteed.
In our research, we reached out via their web chat on multiple occasions. The longest we waited for a response was about one minute. The responses were sufficiently detailed and the customer support staff polite and friendly. They displayed no hesitation in offering answers and always had the information on hand.
What Are Brighter Image Lab Customers Saying?
At this point, you probably have formed a solid picture of what your experience with Brighter Image Lab would look like. Still, the best way to get a glimpse into your future is to look at the experiences of those who have gone before you. Here’s what they’ve been saying:
- The natural appearance of the IncrediBIL Veneers in particular.
- The additional products that help enhance their experience with snap-on veneers.
- The hand-crafted detailing on the BIL and IncrediBIL Veneers.
Most Notable Complaints
- The pricing of their products is steep when compared to other at-home snap-on veneer providers.
- Their production times are slower than most other companies unless you pay extra to speed it up.
- Some customers said they never received their products or remakes, and had to fight for a refund.
Important note: In their Terms & Conditions, Brighter Image Lab says that by purchasing their products, you’re agreeing not to post any negative remarks without including a statement that essentially says the company is blameless. And if you post anything negative anyway, they will take legal action. Here’s a screenshot from their website:
This puts the overall tone of their reviews into question, since it’s impossible to know how many disappointed customers have held back or deleted their honest reviews for fear of being sued. So keep this in mind as you examine their reviews.
All that said, here are a couple of video reviews from BIL customers:
Brighter Image Lab and the Better Business Bureau
While the majority of reviews we found on various platforms were mixed but leaned positive, there is one place where they were overwhelmingly negative: the BBB profile for Brighter Image Lab. There, 73 complaints have been lodged against the company in the last three years, with quite a few of them going unresolved. While it is understandable for comments on BBB profiles to be negative — that is pretty much the purpose of the site — 73 complaints in three years isn’t a small amount.
Does this mean you should rule out Brighter Image Lab as an option? Not necessarily. The BBB notes that Brighter Image Lab is taking specific actions to remedy the most common complaints customers have, and as we demonstrated above, they have a lot of happy customers. But you should go into your purchase fully informed.
Brighter Image Lab vs. Other Snap-On Veneers
Brighter Image Lab offers incredible products backed by excellent customer support. Still, it isn’t the only company to consider, and others might offer specific benefits that put them at the head of the pack. Here’s how Brighter Image Lab stacks up against three other top snap-on veneer providers.
When a company is backed by lots of happy customers, you can feel confident in working with them. Shiny Smile has some of the best reviews in the industry. Their snap-on veneers are high-quality and affordable. The only issue is that they don’t have different veneer tiers to accommodate varying wear schedules.
We tried Shiny Smile for ourselves, and their veneers were an excellent match for our real teeth. They fit snugly and, despite some little initial tightness, felt fairly comfortable.
For more details, check out our Shiny Smile review.
Removable Veneers USA
If you want to keep using snap-on veneers for the long term, you need to factor in the replacement costs. This is where Removable Veneers USA stands out. They claim that their Superior Veneers can last up to a decade, reducing your costs over time. Removable Veneers USA has a lower price tag than Brighter Image Lab, but they aren’t the most affordable company out there.
We ordered veneers from Removable Veneers USA and found them to be highly realistic looking. They might be more expensive than a lot of other options, but we think their products are reliable and of high quality, and their customer service representatives are prompt and helpful.
For more details, check out our Removable Veneers USA review.
Many people are drawn to snap-on veneers because of their comparative affordability to traditional cosmetic dentistry. And even among competitively priced companies, TruSmile still stands out as one of the most budget-friendly providers on the market. The only drawback is that, like Shiny Smile, TruSmile only offers one veneer model.
In our experience, TruSmile delivers quality products, especially for the price. We found their veneers to be slightly less comfortable and realistic than some of their competitors, but they still did a good job mimicking our real teeth.
For more details, check out our TruSmile review.
Alternatives to Snap-On Veneers
Snap-on veneers aren’t your only option for improving your smile. There are many alternatives, some of which make lasting aesthetic and functional changes to the teeth rather than just hiding them. Here are the treatments we suggest you consider before you purchase snap-on veneers.
This is the treatment that inspired snap-on veneers. Traditional veneers are thin shells that cover the front of your teeth, hiding issues such as discoloration, cracks, uneven wear, and even small chips. They can also be used to give the smile a more uniform and balanced appearance. Traditional veneers are made one tooth at a time, not in a full set like snap-on veneers.
Benefits of choosing traditional veneers: They offer a natural look and are glued to the teeth, so you just treat them the same as you would a natural tooth.
Missing teeth are an aesthetic and functional concern. Dentures aim to stand in their place, masking the gaps while also supplying teeth strong enough to eat with. Partial dentures are often seen as equivalent to snap-on veneers, but there are a few key differences. First, snap-on veneers are not as functional as dentures. Second, dentures do not cover all the teeth, so they address fewer cosmetic issues.
Like dentures, dental implants replace missing teeth. However, they are permanent. The dentist embeds a titanium root in the jaw, allowing the bone to fuse with it over several months. Once sturdy, they add false teeth to the rods. These teeth are just as functional as your natural ones and should retain their appearance long-term. However, as with dentures, they do not improve the appearance of your other teeth the way snap-on veneers do.
Benefits of choosing dental implants: They are a very long-term solution, lasting for life for some patients.
If you are worried about small chips, cracks in the teeth, or discoloration, dental bonding might be a more permanent solution than snap-on veneers while offering a lower price tag than traditional ones. Dental bonding involves applying resin directly to the teeth, molding it into the ideal shape, then hardening it with a special light and polishing it.
At-Home Clear Aligners
Clear aligners have been one of the most popular options for straightening teeth since Invisalign hit the market. At-home aligners take the science and mechanics behind Invisalign and allow people to correct their tooth alignment at home. These systems are more affordable than in-office options and less demanding of your schedule since there are no office visits.
Drawbacks of choosing at-home aligners: They can only make cosmetic changes to tooth alignment, meaning smaller shifts of the teeth. Results also take time, while many other cosmetic treatments deliver instant results.
If your concerns are strictly related to tooth alignment and at-home aligners are not an option for you, braces will be. They use an archwire paired with brackets to place pressure against the teeth, encouraging them to steadily move into better positions.
These are treatments you can get from a dentist or over the counter. They use some type of whitening agent to open the pores of the teeth and lift out set-in stains. You can choose the type of kit that is best for you — pens, trays, or strips. You can also look for kits with special lights that enhance the whitening process.
Drawbacks of choosing whitening kits: They are known to cause tooth sensitivity and they cannot improve the appearance of crowns, caps, or veneers.
Snap-on veneers from Brighter Image Lab allow you to hide small tooth issues that can ding your confidence. But while they are great products, they aren’t an ideal solution for every person. You might have too many missing teeth, active tooth decay or gum disease, or might just benefit from something more permanent.
Selecting a cosmetic dental treatment is a highly personal decision, and the right choice depends upon your budget and goals. Really dig into your research before making a purchase. After all, you only get one smile.
Frequently Asked Questions
How realistic-looking are snap-on veneers?
This depends on which company you choose and which of their veneers you buy. Some companies go further than others to achieve a natural look. As a general rule, the more expensive version of a given company’s veneers will look more natural.
Am I allowed to eat and drink while wearing snap-on veneers?
Sometimes. Most snap-on veneers will not break if you occasionally eat with them in, assuming you stick to soft foods. Premium versions are often specifically designed for eating, though your diet will be limited to foods your veneers can bite through. No matter which company you work with or the type of veneer you choose, they will always last longer when you don’t eat with them in.
Are snap-on veneers comfortable to wear?
At first, some customers report minor discomfort, but it typically subsides within a couple of days. But they might feel slightly awkward until your mouth grows accustomed to their presence. This is also true with other cosmetic dentistry procedures, such as traditional veneers, bonding, and aligners.
Could I use snap-on veneers to align my teeth?
No. If your snap-on veneers place enough pressure on the teeth to move them, they don’t fit correctly. These veneers should cover gaps and crowding but not actually move the teeth.
Will I have a lisp while wearing snap-on veneers?
You might, but it isn’t a guarantee. While common, some people adjust automatically. If you have worn aligners or retainers in the past, you might find that your tongue is already prepped for the presence of snap-on veneers.
How long should I expect my snap-on veneers to last?
There is no set lifespan for snap-on veneers. Different companies and the models they offer will have different ranges. Generally speaking, premium versions last longer than those for occasional wear. Also, the better you care for them, the longer they should last.
Are Brighter Image Lab veneers the same as the DIY ones I see advertised online?
No, they are very different. DIY snap-on veneers have more in common with mouthguards than they do with products from Brighter Image Lab. They’re not customized products, relying instead on the boil and bite method, meaning you get them hot, bite into them, then let them cool so the backs form to the shape of your teeth. Some people have had their teeth get stuck in these and broke them trying to get the DIY veneers off. We do not advise using these products.
Is there an in-office option for snap-on veneers?
Yes, there is a company called Snap-On Smile. They make removable veneers that are customized by both the company and your dentist. Just remember that you must purchase these through a doctor. There are DIY products also called Snap-On Smile, but these aren’t the same thing.