Snap-on veneer transformations are pretty great. Just pop them in and cover all the parts of your smile you don’t want on display. Both Removable Veneers USA and Brighter Image Lab offer multiple models of clip-in veneers to match your needs and goals. That might make them sound similar, but there’s actually a lot separating these two.
To make your smile journey as low-stress as possible, we took an in-depth look at both Removable Veneers USA and Brighter Image Lab, gathering all the details you need to feel confident in your purchase.
Table of Contents
Overview & Recommendation
Two Great Companies, but Removable Veneers USA Comes Out on Top
Both Removable Veneers USA and Brighter Image Lab offer quality products that help mask aspects of your teeth that stop you from smiling with confidence. However, we give Removable Veneers USA the edge because:
- Their Superior Veneers last up to ten years — double what any other competitor offers.
- Their impression kit includes materials to make five molds per arch, putting less stress on you to get it perfect the first time.
- Their Better Business Bureau profile shows stellar customer reviews and very few complaints.
- If there’s an issue with the fit of your veneers, they’ll remake them up to three times at no charge.
Is Removable Veneers USA Right for You?
Removable Veneers USA takes the number-two spot in our rankings of the best snap-on veneer companies. They scored 4.3/5 stars based on our five review categories (quality, affordability, appearance, convenience, and customer support) — one of the best ratings of all the clip-in veneers we reviewed.
Company Backgrounds
Removable Veneers USA and Brighter Image Lab are two of the oldest, most established snap-on veneers companies. VMCI, Removable Veneers USA’s parent company, started in 2007 as a tooth whitening company and operated over 100 retail locations across the U.S. In the 2010s, they transitioned into making snap-on veneers, creating Removable Veneers USA. They spent two years in research and development to perfect their products before finally hitting the market.
That’s a long history for a snap-on veneer brand. However, Brighter Image Lab still has ten years on it. They started in 1997, also as a tooth whitening company, and then branched out into other direct-to-consumer smile makeover solutions. Over the years, they have been industry trailblazers, producing quality veneers for thousands of customers.
How Does the Quality Compare?
A stellar set of snap-on veneers will hide your natural teeth behind a brilliant new smile. But low-quality veneers can look fake or break before you get enough use out of them. Fortunately, Removable Veneers USA and Brighter Image Lab create reliable, durable, carefully crafted products, although the level of quality depends on which model you purchase.
Removable Veneers USA Quality
Brighter Image Lab Quality
- Uses what they call “dental resin” but doesn’t provide specific details.
- Their Superior model can last up to ten years before you need to replace them — even if you wear them for 20 hours a day.
- Their material is fairly thin and flexible.
- Makes their veneers with a crystallized resin that was originally developed by NASA.
- States that their veneers should last “several” years.
- Their thinness and flexibility vary by model.
Materials
Most snap-on veneer companies use one of two materials: acrylic or crystallized acetyl resin. These materials are durable and can adequately match the appearance of natural teeth.
Removable Veneers USA doesn’t provide much information on their materials. When we reached out for clarification, they simply told us it’s a type of dental resin — one that’s thin, durable, and natural-looking. However, they never clarified the specific type of resin.
Brighter Image Lab gives a bit more information on their materials. They use a crystallized resin originally developed by NASA and similar to what dentists use for high-end dentures. For their top-tier veneer model, IncrediBIL, they use a thinner, slightly translucent material that doesn’t sacrifice strength.
Durability
When you invest in snap-on veneers, you want them to last. After all, they only represent savings over traditional cosmetic dentistry if you get enough use out of them. Both Removable Veneers USA and Brighter Image Lab offer different models with different levels of durability.
Removable Veneers USA offers three models — the Premium model is for occasional wear and their Premium Plus and Superior models are for daily wear. Their Premium model should last 1-2 years — pretty standard for the industry. Their Premium Plus model can last 3-5 years, but their Superior model is what really stands out — lasting up to ten years with proper wear and care. Just a note: take this claim with a grain of salt since they haven’t been making veneers for ten years yet, so none of their products have proven it.
Brighter Image Lab has three veneer models: Press-On Veneers (standard), BIL Veneers (mid-tier), and IncrediBIL Veneers (premium). Both their mid-tier and premium models are durable enough to wear while you eat. But they don’t specify how long the veneers will last. All should last at least one year, and the company states that they can last “several” years with proper wear and care.
Comfort
No matter which snap-on veneer company you choose, your mouth will need some time to adjust. During this time, you’ll have a slight lisp and maybe some soreness as your teeth get used to the pressure. Once you get out of those initial days, however, your snap-on veneers should be comfortable.
Removable Veneers USA products are a little thicker than some snap-on veneers, but not by much. So, you might find that it takes slightly longer to adjust, but you’ll still get there relatively quickly — at least if you choose the daily wear model. With occasional wear, you might not wear them often enough to ever completely adjust.
The comfort of Brighter Image Lab veneers varies based on the model. Press-On Veneers are the thickest, and they are only for occasional wear, so you don’t get the chance to adjust in the same way you would with daily-wear veneers. Plus, they don’t promise to trim the edges to match your gum line, so you might feel some discomfort there. BIL Veneers are still somewhat thick, but the fit is better. And IncrediBIL Veneers use the thinnest, most unobtrusive material for a perfect fit.
Slippage
Your goal with snap-on veneers is to present a natural-looking smile. And natural smiles definitely don’t slip out of your mouth. Removable Veneers USA customers rarely report slippage. When they do, they also note that the company quickly made adjustments or even remade their veneers.
Brighter Image Lab customers report similar experiences. Slippage is most common with Press-On Veneers, and it’s rare with the two higher-tier models. Even when it occurs, most customers noted that the company happily made adjustments or replacements. However, we found that customers have a much different take on Brighter Image Lab’s Better Business Bureau page. There, buyers reported having a much harder time getting corrections or replacements.
Which Offers the Better Value?
One of the biggest draws for snap-on veneers is their price. Compared to traditional cosmetic dentistry, even the most expensive snap-on veneers can save you thousands of dollars. However, in a side-by-side comparison, Removable Veneers USA is much more affordable than Brighter Image Lab.
Removable Veneers USA Affordability
Brighter Image Lab Affordability
- Price varies by model, ranging from $699-$1,499 for both arches or $499-$999 for one.
- They offer six different financing options; both in-house and third-party.
- The company encourages customers to purchase their UltraSonic Cleaner for $69.95.
- Price varies by model, ranging from $1,290-$2,495 for both arches or $795-$1,495 for one.
- They offer both in-house and third-party financing, but the third-party option increases your total significantly.
- They offer lots of extras, and none are required, but some might be essential to your goals (like coverage for missing molars).
Sticker Price
Removable Veneers USA isn’t the most expensive snap-on veneer provider on the market, but they aren’t the most affordable either. Their Premium veneers are $699 for both arches or $499 for one, their Premium Plus veneers cost $899 for both arches and $699 for one, and their Superior veneers are $1,499 for both arches or $999 for one.
Brighter Image Lab gets the dubious honor of being the priciest remote snap-on veneers provider. Their most affordable option is their Press-On Veneers, coming in at $1,290 for both arches or $795 for one. That’s a serious investment for veneers you can’t wear every day, can’t eat with, and that might not match your gum line perfectly.
Their most popular model is BIL Veneers, the mid-range option. You can wear them daily and while eating, and they offer a more precise fit, all of which justifies their price: $1,590 for both arches or $995 for one. Their top-tier option, IncrediBIL Veneers, offers the best fit and appearance, and the price reflects this: $2,495 for both arches or $1,495 for one.
Brighter Image Lab also uses a different pricing structure than other companies. They say that they only offer veneers at a certain price until they sell an unspecified number. After that, their prices could change. We’re not sure how often this happens, but it feels like they are trying to generate FOMO to push uncertain customers into making a purchase.
Financing
Whether your goal is to cover one arch or both, you may find that the price is more than you can pay outright. But there’s good news: both Removable Veneers USA and Brighter Image Lab offer financing options that break that cost into more manageable chunks.
Removable Veneers USA has six financing options: Affirm, AfterPay, Sezzle, ShopPay, Klarna, and an in-house payment plan. Their in-house option breaks the total cost into two payments: one due when you place your order, and the second due before your veneers are shipped. The best part? It doesn’t require a credit check.
Their third-party financing options cover a lot of ground — some don’t have any fees, some feature low monthly payments, and some work with low credit scores. No matter your budget or situation, it’s likely you’ll find an option that works for you.
Brighter Image Lab has two different financing options. Their first is similar to the option from Removable Veneers USA: pay half to start your order, then the other half when Brighter Image Lab receives your completed impressions. With their third-party option, you’ll make a down payment and pay the rest in weekly installments.
Brighter Image Lab claims that they get deals from their lab that the third-party financing partner can’t match. So even though the third-party option doesn’t technically have interest, you’ll still end up paying between 48%-60% more than if you bought the products outright.
Insurance Coverage
Dental insurance does not cover remote snap-on veneers. If you want in-office treatment, you might receive coverage for Snap-On Smile, but it’s still unlikely. However, if you have a health savings account, the administrator might allow you to apply funds towards cosmetic purchases. Contact your administrator for more information on the terms of your account.
Additional Expenses
When you are spending hundreds or thousands of dollars on a product, you don’t want to feel pressured into taking on additional expenses. Removable Veneers USA offers some additional purchases, but they are entirely optional. They encourage customers to buy their SuperSonic Cleaner ($69.95) and an extended warranty ($99-$149). They also let you expedite your production and shipping for $99-$149, depending on just how fast you want your veneers.
All of Brighter Image Lab’s additional expenses are technically optional. Why “technically?” Because two of them are actually pretty essential for many, if not most, customers. They are:
- Extra teeth added to the veneer ($125 each)
- Glazing ($99)
Brighter Image Lab veneers do not cover all the molars. So, if you are missing some, you might need to pay extra to cover them. Glazing helps stop the veneers from staining. So it is only optional if you are okay with potential discoloration over time.
Besides these expenses, Brighter Image Lab has four other add-ons that might interest you:
- Express Processing ($149) and Ultra Express Processing ($249)
- A two-year extended warranty ($149)
- Printed teeth models ($99 each)
- An UltraSonic Cleaning System ($74)
Each of these could enhance your experience, but they are not essential to using snap-on veneers.
How Do Their Appearances Compare?
The core motivation for getting snap-on veneers is enhancing your smile’s appearance. Before you click “buy,” you need to feel confident that your veneers will make your teeth look exactly like you want. Of course, what looks good is highly subjective, so you need to evaluate your options based on your individual standards.
Removable Veneers USA Appearance
Brighter Image Lab Appearance
- The veneers’ texture closely mimics natural tooth surfaces.
- You can choose one of three shades.
- They can hide multiple missing teeth and use filler to keep the color of the veneers consistent.
- The thickness of the material varies based on the model you choose.
- You can choose one of two shades.
- Their veneers only cover the first 8-10 teeth in each arch, and they charge extra to cover additional missing or damaged molars.
Materials
Both companies use quality materials in their veneers, but how do they look? Durable materials last longer, but they’re usually also thicker, lengthening the teeth and making the lips protrude.
Removable Veneers USA’s materials are a little thick, but according to customers, they don’t affect the profile of the lips. They can make the teeth look slightly longer, though, so if you already dislike the length of your teeth, it might not be the right company for you.
Brighter Image Lab uses different materials in each of their veneer models. Technically, Press-On Veneers and BIL Veneers have the same material. However, they are manufactured differently, which gives the BIL Veneers a more natural appearance. Customers sometimes report that the thickness of Press-On Veneers makes the teeth seem too long, complaints you don’t find as much with BIL Veneers.
IncrediBIL Veneers have their own material, which makes the veneers ultra-thin and minimizes the impact they have on tooth length.
Colors
Most people investing in smile makeovers want their teeth a few shades whiter. However, not everyone wants a megawatt Hollywood-white smile.
Thankfully, Removable Veneers USA has you covered no matter which kind of look you’re aiming for. Their three shades — celebrity white, natural white, and champagne white — run the gamut. You can light up a room with a red carpet smile, or approach your transformation with a little more subtlety.
Brighter Image Lab provides two shades: bright white and natural white. However, their Press-On Veneers only come in natural white.
Natural Appearance
Snap-on veneers shouldn’t just cover your teeth; they should fool people into thinking they’re the real deal. So it’s a problem if your clip-in veneers look more Halloween than Hollywood.
The realism of these companies’ veneers changes with the model you buy. According to customers, Removable Veneers USA Premium Plus and Superior models look very realistic, no matter how close you are — likely because they are 3D printed. By comparison, their Premium Veneers are more noticeable.
Brighter Image Lab’s Press-On Veneers are thicker, don’t perfectly match the gum line, and have less texture, all of which give them a less realistic look. BIL Veneers are hand-detailed and made to match the gum line, so they look more natural.
IncrediBIL veneers, however, look the most like your real teeth. They’re extra thin and have a slight translucency to the outer layer, just like our natural enamel. The result is a hyper-realism that most other companies don’t offer.
Tooth Division
Snap-on veneers’ one major limitation is that they’re one solid piece. This means that they cannot achieve the same tooth division as a natural smile.
Removable Veneers USA makes the ridges between the teeth pretty deep. This helps create the illusion of space between them, though the ridges aren’t so deep that it weakens the veneers. Brighter Image Lab increases this definition with each tier of their veneers, so IncrediBIL Veneers have the most realism in their tooth definition.
Missing Teeth
A common motivator for getting clip-in veneers is missing teeth. The problem is that the veneers’ color will look different anywhere you have a gap. Brighter Image Lab includes a prosthetic “shell” tooth that helps ensure the color remains uniform. Unfortunately, Removable Veneers USA doesn’t include a shell in their veneers, so color uniformity is less assured.
Brighter Image Lab veneers only cover the first 8-10 teeth per arch, leaving some of your molars uncovered. You can extend your veneers to cover missing back molars, but there’s an additional fee for each gap you cover. Given how expensive Brighter Image Lab veneers already are, this is far from ideal.
Stain Resistance
Both Removable Veneers USA and Brighter Image Lab create their veneers to resist staining. While discoloration can build up on the surface, it shouldn’t penetrate the inner layers unless the veneers get damaged or extended use wears down the outside. Brighter Image Lab offers additional glazing for an extra cost, which increases your stain protection. While Removable Veneers USA doesn’t have a similar option, they back their veneers with a lifetime color guarantee, indicating they are quite confident that their veneers won’t discolor even without additional glazing.
Which Is More Convenient?
No matter who produces your veneers, they will have a start-up process and add steps to your daily routine. Still, they shouldn’t be an inconvenience. Removable Veneers US and Brighter Image Lab produce pretty convenient veneers, but be sure you understand the demands before you buy.
Removable Veneers USA Convenience
Brighter Image Lab Convenience
- Their impression kit includes materials to take five impressions per arch, leaving room for error.
- Most customers receive their veneers within 30 business days of sending in their impressions.
- You need to clean your veneers two times a day, at the same time you brush your teeth.
- They have one of the most informative instructional videos for taking impressions.
- It can take over a month to get your veneers after you send in your impressions.
- You need to clean your veneers at least twice a day, whenever you brush your teeth.
Start-Up Process
The first step for snap-on veneers is taking impressions of your teeth, then sending them to the company. This is typically the hardest part, since most of us have never made molds of our teeth before.
Both Removable Veneers USA and Brighter Image Lab work to make this a low-stress process. Removable Veneers USA includes five sets of putty, so you can make four mistakes and still get usable impressions — ideal for anyone with perfectionist tendencies.
Brighter Image Lab doesn’t include as much putty, but they do have one of the best instructional videos out there. It features founder Bil Watson taking his own impressions, making all the mistakes the average person might make. And unlike most other tutorials, which feature lots of cuts, it walks you through the entire process in real time. It’s easily the best crash course in taking your own dental impressions we’ve found.
Shipping and Production Turnaround
When you decide you’re ready to transform your smile, you likely have a date in mind. Maybe it is specific — like a wedding or graduation — or perhaps it’s vague, like before summer kicks off. No matter what your timeframe is, one thing is certain: you can’t wait forever.
From the moment they receive your impressions, Removable Veneers USA will take up to 30 business days to deliver your veneers. You can pay $99 more to shorten this to 21-25 business days or $149 to take it down to 14-21 business days.
Brighter Image Lab also takes 30 business days to manufacture and ship your veneers. This is because the company makes their veneers in batches, meaning your veneers will wait until a certain number of orders come in.
Once they hit this unspecified threshold, they send all the veneers into production. The only way to get around this is to pay $149 for Express Processing to get your veneers in 14-17 days, or $249 for Ultra Express Processing, which shortens that timeframe to 7-10 days. However, Brighter Image Lab specifies that these timeframes are just estimates. Paying for expedited processing is not a guarantee that your veneers will arrive in that given timeframe.
Daily Wear Experience
Overall, wearing snap-on veneers is simple. You clean your veneers and your teeth before each wear — even if you only took them out for a moment. Whenever you aren’t wearing them, place them in their protective case, and in all situations, keep them away from heat, including hot drinks.
Remember that you can’t wear all snap-on veneer models while eating, so you’ll have to take them out for snacks and meals, then clean them before putting them back in.
How Well Do They Support Their Customers?
Both Removable Veneers USA and Brighter Image Lab are 100% remote, from taking impressions to getting your questions answered. This means the quality of their customer support can make or break your experience. Reliable support can be incredibly reassuring, and while Removable Veneers USA has taken measures to inspire trust in their team, Brighter Image Lab has some room for improvement here.
Removable Veneers USA Customer Support
Brighter Image Lab Customer Support
- They’ll remake your veneers up to three times if you experience fit issues.
- They have an informational blog but few other educational resources.
- Their support team is available by email, phone, or text.
- All products come with a 30-day warranty and a satisfaction guarantee.
- While their actual website has little customer education, their YouTube channel has some of the best snap-on veneers video content available.
- You can get in touch by phone, email, or web chat.
Guarantees
Removable Veneers USA offers a competitive satisfaction guarantee. If you aren’t satisfied with the fit of your removable veneers (or if the product has a defect), you’ll be eligible for up to three free remakes.
This warranty only covers defects in the materials and craftsmanship, so things like misuse of the product or unauthorized alterations will not qualify. You have the option to extend this 30-day warranty to one year for an extra $99, and an extra two years for $149. The Superior veneers come with the one year warranty already included. With all of their extended warranties, Removable Veneers USA charges a copay per arch if you file a claim.
According to Brighter Image Lab’s website, if you dislike the fit of your veneers, you can fill out their “Return for Adjustment” form, then return your veneers according to the steps outlined in their terms and conditions, and they will either repair or remake them. On top of this, they have a 30-day warranty that covers structural integrity. This only applies if you wear them correctly and give them proper care, and some customers have complained that Brighter Image Lab has either denied their requests, or charged them fees for remakes, then never delivered.
Refund Policy
You’d be hard-pressed to find any snap-on veneer company that offers full refunds on their products. You might get a refund on your impression kit, though this isn’t always the case and it’s usually just a partial refund. Removable Veneers USA keeps a 30% restocking fee if you return an unopened impression kit.
Brighter Image Lab doesn’t specify what they keep. Yet both companies offer full refunds on your veneers if your impressions show you aren’t a suitable candidate — however, they may or may not keep the cost of the impression kit itself.
Customer Education
Whenever you start with something new, it’s natural to feel lost. Customer education can help you understand the product and procedures better, making your experience a little smoother. Removable Veneers USA and Brighter Image Lab both succeed here in different ways.
Removable Veneers USA has a solid blog that contains lots of great information. We highly recommend reading through their posts to get a better feel for life with snap-on veneers. Brighter Image Lab’s website is pretty dated and difficult to navigate, so their info is tough to access. However, their prolific YouTube channel is one of the company’s greatest strengths. Their content is well-produced, offers interesting perspectives, and aims to answer common user questions.
Customer Service Responsiveness & Helpfulness
Whether you have a simple question or a major problem, quick, quality customer support is reassuring. Removable Veneers USA has solid availability: Monday through Saturday from 9 a.m. to 6 p.m. ET. You can contact them by phone, email, or text. Additionally, they’ll assign you a personal design consultant for your first steps, giving you individualized attention during the impression process and while the company customizes your veneers.
Brighter Image Lab has some of the best availability in the industry. You can contact them by phone, email, and web chat Monday through Friday, 24 hours a day. Their representatives are also available on weekends, but the hours vary. Their web chat is highly responsive and the agents are well-versed on their products. We reached out multiple times and always got a detailed response within one minute. However, some customer reviews have stated that the company is difficult to contact or unhelpful regarding returns and remakes.
What Are Customers Saying?
Whenever we review a snap-on veneer provider, we go straight to authentic customer reviews and video testimonials. If the people with first-hand experience have a lot of complaints, a company isn’t worth your time or money. Here’s what Removable Veneers USA and Brighter Image Lab customers have to say.
Removable Veneers USA
Removable Veneers USA customers are overwhelmingly happy with their products. Users frequently brag about the natural look of the veneers, especially the Premium Plus and Superior options. Many also appreciate the personalized care from their design consultant.
Some customers have complaints, but they’re rare. The biggest issues seem to be slow production times and sharp edges at the gumline that users had to file down.
But don’t just take our word; hear it from the customers themselves. Here are some great Removable Veneers USA reviews on YouTube.


Brighter Image Lab
Brighter Image Lab’s customer reviews are a mixed bag. Many people who purchase their BIL Veneers and IncrediBIL Veneers are happy with their experience and love their hand-detailing and realism. Most customers who have received their veneers seem pleased with their quality and appearance.
On their Better Business Bureau page, though, the company has many unresolved complaints. There are a few common issues — no matter which tier of veneers you are looking at. First, their prices are steep for snap-on veneers. Second, their production times are somewhat slow. Third, some customers say that Brighter Image Lab simply didn’t deliver their products, or that they made it difficult to get repairs or remakes.
To Brighter Image Lab’s credit, the BBB says they’re taking specific actions to remedy the most common complaints customers have. They appear to respond to most reviews, and as we said above, many customers are happy with their products.
Important note: Brighter Image Lab’s Terms & Conditions says that by purchasing their products, you’re agreeing not to post any negative remarks without including a statement that essentially says the company is blameless. And if you post anything negative anyway, they will take legal action. This puts the overall tone of their reviews into question, since many disappointed customers may have held back or deleted negative reviews for fear of being sued.
Of course, we’re just summarizing what customers had to say. Take some time to hear it from them yourself.


Which Should You Choose?
Still uncertain which snap-on veneer company is the one for you? Here are our suggestions.
Choose Removable Veneers USA if…
You want veneers that can last up to a decade with top-notch guarantees and numerous financing options.
Choose Brighter Image Lab if…
You want to partner with an experienced company that hand details their premium veneers.
Frequently Asked Questions
Can snap-on veneers damage the teeth?
Not when they are made correctly and worn properly. That’s why it is so important to work with a reputable company and get a custom-made product. Steer clear of mass-produced veneers.
Do snap-on veneers hurt?
They can cause some initial tooth soreness because they clip into place over the teeth. But most people find that it resolves within a few days. If you only wear your veneers occasionally, however, your teeth won’t feel them consistently enough to adjust to the pressure.
Do snap-on veneers straighten teeth?
No, but they can present the illusion of straight teeth by covering up the crooked teeth. If your goal is to have an authentically straighter smile, you will need to look into orthodontic treatments.
Will I have a lisp while wearing snap-on veneers?
Most people do for about the first week (occasional wear customers may find this never goes away). However, if you have previously worn aligners or retainers, you might find that you don’t lisp at all with snap-on veneers.
How soon will I need to replace my snap-on veneers?
Most people need to replace them every 1-3 years. However, this depends on the company, model, and how well you care for them.
Is there anything I can do to extend their lifespan?
Yes! Take them out when eating whenever possible, always store them in their container when you’re not wearing them, clean them with the correct products (nothing abrasive), and keep them away from heat sources, including hot beverages.
How do you clean snap-on veneers?
With a soft-bristled toothbrush and non-abrasive toothpaste. You can also use denture cleaning tablets and water.
Are these veneers the same as those in the DIY kits sold online?
Absolutely not! Those are one-size-fits-all, boil-and-bite veneers. They’re not customized to complement your anatomy, they look quite fake, and the boil-and-bite process can damage your teeth. Do not purchase these veneers.
Are there in-office snap-on veneers?
Yes, Snap-On Smile is an in-office option. While it will be more expensive than most remote options, it offers a lot more customization, plus direct attention and guidance from your doctor.
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